Comments on: Are Ecommerce Blogs Too Hard To Read?

By: PlaceSactlync

PlaceSactlync — Tue, 12 Jan 2010 14:00:15 +0000

I've been in trouble last everything, but Teak Furniture Restoration helped me rather well!

By: Kristen T

Kristen T — Sun, 10 Feb 2008 05:31:34 +0000

Great post! It looks like I have some work to do. My blog, which is for parents of tweens, rated “Genius.” Oh, how it’s going to hurt to intentionally dumb things down.

By: Brent

Brent — Fri, 25 Jan 2008 05:28:32 +0000

Great tool, but not too sure about its accuracy. I got genius for http://www.google.com haha

By: Linda Bustos

Linda Bustos — Thu, 24 Jan 2008 01:18:12 +0000

Thanks for sharing that Christian – your post and the warning about the embedded code

By: Christian Watson

Christian Watson — Wed, 23 Jan 2008 19:14:26 +0000

As someone who’s very concerned about web content readability, I recently wrote a post comparing 12 online readability testing tools. You might find it useful.

Also, be careful with the criticsrant tool – if you use their embedded code it will include an advertising link on your site.

By: idris

idris — Wed, 23 Jan 2008 10:39:27 +0000

hey thank you so much for suggesting the tool… i was surprised to see my blog’s reading level…it showed “THE GENIUS”, i seriously laughed after viewing the result.
are people finding difficulty to read my blog?

By: Jestep

Jestep — Tue, 22 Jan 2008 19:19:06 +0000

It definitely depends not on just who the audience is, but who the intended audience is. Since most of these are B2C sites, then they should definitely be very easy to read. Hats off to Dell and Crutchfield because I would have expected them both to be at the upper end of reading level chart.

Sephora is probably has the biggest disadvantage because of a very young customer base.

Nike and HP definitely have some work to do. Nike, really…

By: Linda Bustos

Linda Bustos — Tue, 22 Jan 2008 18:40:12 +0000

Hi Bansi,

I haven’t heard of the fleish kincaid tool, but that’s interesting.

My opinion is B2C email campaigns should be about that level if they’re targeted at the general population. Some B2B industries can get away with higher (and often need to because of jargon etc).

By: Bansi Patel

Bansi Patel — Tue, 22 Jan 2008 18:38:03 +0000

Great post btw!

By: Bansi Patel

Bansi Patel — Tue, 22 Jan 2008 18:37:20 +0000

I’ve heard some bloggers use the fleish kincaid tool in microsoft word, to keep their reading level at a 6th grade level. Have you heard of this? Any thoughts on what level range email marketing should be written in?

Thanks!