Comments on: Recovering Sales from Abandoned Shopping Carts With Email

By: Conversion Optimization Series Coming Next Week | Get Elastic

Conversion Optimization Series Coming Next Week | Get Elastic — Wed, 26 Nov 2008 20:55:24 +0000

[...] you’ve seen me reference Marketing Experiments webinars and research in blog posts about shopping cart recovery, the psychology of numbers in PPC ads, hunters vs browsers (vs howsers) and value propositions. I [...]

By: Linda Bustos

Linda Bustos — Fri, 07 Nov 2008 18:07:24 +0000

@Candace, my gut tells me in this case you want to get them as soon as you can, because if it is a problem with the order, this is good customer service. Plus, you can intercept them before they look elsewhere and purchase from someone else. But that’s just my gut feeling.

Linda

By: Candace

Candace — Thu, 06 Nov 2008 22:22:28 +0000

Has anyone done testing on when to send the re-marketing email? Im considering waiting 2-3 days to not seem to big brother.

By: Dave

Dave — Tue, 06 May 2008 14:18:44 +0000

If the cookie is left on your computer system your items should remain in the shopping cart.

By: Linda Bustos

Linda Bustos — Sun, 27 Apr 2008 00:55:35 +0000

Excellent points, Mars.

By: MarsOcean

MarsOcean — Tue, 22 Apr 2008 20:34:54 +0000

Nice experiment.

However, I think there are some problems:

1. Many people will put things in shopping cart and place the order later (from web analytical data, this customer “abandoned” the shopping cart). In this case, those email just “steal” revenue from the ordinary website sales, but not “recover” revenue.

2. Sending incentive after customers abandoned shopping cart will encourage customers to take advantage of the rules. Because they will figure out if they do not place a order immediately, an coupon will sent to their email box.

By: Innovablog > E-commerce : l'email pour en finir avec l'abandon de panier

Innovablog > E-commerce : l'email pour en finir avec l'abandon de panier — Mon, 21 Apr 2008 07:17:08 +0000

[...] pragmatique mais surtout empirique d’optimisation consiste en l’utilisation de l’email (via Get Elastic) comme vecteur de retour sur ces paniers abandonnés. Une stratégie qui peut [...]

By: Bloggers Digest - 4/18/08 - Get Elastic Ecommerce Blog

Bloggers Digest - 4/18/08 - Get Elastic Ecommerce Blog — Fri, 18 Apr 2008 18:29:47 +0000

[...] as possible. Eric Leuenberger shares some of his own testing and findings that it’s best to send recovery emails 2-4 hours after the cart is abandoned (provided you captured an email address, of [...]

By: Kristen T

Kristen T — Sun, 10 Feb 2008 05:25:34 +0000

While I’m impressed with the statistics on “recovered” sales, I can’t help but think that if I were shopping online, ditched a cart, then got an email (or even worse, a phone call) five minutes later, that this was either hyper-aggressive sales or stalking and harassment. In either case, this would spell “invasion of privacy,” to me, and I would be really offended. Seriously, wouldn’t most people be?

But obviously most people don’t feel this way, if follow-ups on abandoned carts or stalled orders result in conversion most of the time.

By: Marketing Lessons from the 2007 Holiday Season

Marketing Lessons from the 2007 Holiday Season — Thu, 24 Jan 2008 20:04:42 +0000

[...] page designs. • Palmer Web Marketing’s post on saving stockout sales. • Trigger email tip for recovering abandoned shopping carts with email, you can use this for low-stocked items sitting in an abandoned cart. • Detailed post on shipping [...]