Comments on: 8 Tips for Account Registration

By: Janko

Janko — Tue, 12 Jan 2010 11:15:55 +0000

Nice read. Some time ago I proposed a concept of registration without registration form which is designed primarily for e-commerce sites: http://www.jankoatwarpspeed.com/post/2009/12/12/No-registration-please.aspx

By: Wrapping Up 2009: The Best of Get Elastic | Get Elastic

Wrapping Up 2009: The Best of Get Elastic | Get Elastic — Fri, 01 Jan 2010 01:04:49 +0000

[...] 8 Tips for Account Registration AKPC_IDS += [...]

By: Linda Bustos

Linda Bustos — Wed, 30 Dec 2009 22:11:05 +0000

I don’t see much of a difference between the 2. I would look into offering both if you’re going to provide a social login option. Until it’s mainstream, it’s not a high priority in my book.

By: Fredrick Nijm

Fredrick Nijm — Wed, 30 Dec 2009 17:01:10 +0000

Great tips Linda – thank you. And yes security questions are a waste – I never put a valid question in those things. -

What is your take on Facebook Connect vs Google Connect?

By: Keith Perl

Keith Perl — Mon, 14 Dec 2009 18:41:25 +0000

John re: pw strength, consider the formula for strength and the brute force method. The more possibilities to guess the more effort that most methods of breaking take. http://en.wikipedia.org/wiki/Brute-force_search

Good tips. As for making registration consumer friendly, there is really no excuse not to point out or fix typos where possible.

By: Linda Bustos

Linda Bustos — Sun, 13 Dec 2009 21:51:55 +0000

My understanding is that the non-advertised price can be shown in the cart, without registration. It just can’t be “out there” in the product page/search engine. Amazon lets you add to cart first as do some other discounters I’ve seen.

By: John Hyde

John Hyde — Thu, 10 Dec 2009 15:24:28 +0000

Is there any evidence that these obsessive-compulsive password rules actually make a user’s account more secure ?

I mean is “po11yparrot” harder to guess than “pollyparrot” ? More secure in some other way ?

I would love to see a study about this – I bet it has never been done and it’s just the blind following the blind.

By: Cris

Cris — Wed, 09 Dec 2009 20:21:30 +0000

Great tips Linda. Do you have any advice for handling the awkward step of requiring registration to view a lower price than manufacturers advertise? Some products have this manufacturer requirement that price be shown to only registered users and some do not, so we have a few sign up paths to consider 1) visitor wanting to see our lower price must create an account early in the process and 2) new visitor account reg for regular product checkout.

By: Marc

Marc — Wed, 09 Dec 2009 00:12:23 +0000

I’d love to see some testing data supporting these points. Of course they all really make sense but it’s important to measure everything.

And just to be pedantic, #1 lists only features, not benefits. I actually think benefits are often so obvious that features are OK (and simpler).

But again – testing is a good idea.

By: Shay Howe

Shay Howe — Tue, 08 Dec 2009 23:33:09 +0000

I agree with you on number three, as far as using asterisks right after the label. If possible, however, I would urge to only ask for required fields. The less fields required to fill out by the users the less friction there will be in completing the conversion.

I do understand that this is not always possible and some must ask for more information regardless if it is required or not. Just do your best!

Thanks for the good read Linda!