Relevant Personalization for Segments - Get Elastic #43

At Internet Retailer in San Jose, Sitebrand’s Justin Shimoon joins Dave O to discuss strategies for presenting content with geographical granularity, the real deal on conversion rates, and the bottom-line benefits of presenting relevant content for shoppers’ tastes - fortified with real-life examples from online retailers, plus a bit of Stanley Cup playoff banter.

MP3 File

[Elastic Path's Dave O chats with SiteBrand CEO Justin Shimoon - photo by Andrew, on Flickr]