Remarketing and shopping cart recovery campaigns are highly effective and profitable, but it’s not enough to have a cart remarketing program in place — it needs to be optimized. Follow along with Get Elastic for updates in the remarketing space, and check out our archive of shopping cart recovery articles to help guide your strategy. To stay in the loop on remarketing, subscribe by email, RSS, Twitter or Facebook.

7 Critical Success Factors for Ecommerce This Holiday

While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and ...

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...

Saving Abandoned Carts: The Experts Weigh In

Last week’s infographic Friday post on how to execute the perfect cart abandonment email generated a lively discussion with intelligent questions. Because blog comments typically don’t see much light of day once the article is more than a day old ...

Retargeting Case Study: Should You Use Frequency Capping?

Despite the potential of display retargeting, one big FUD (fear, uncertainty, doubt) for advertisers is to creep customers out by “stalking” them around the web. While this is a valid concern, there are a few ways you can limit your creep-quotient, ...

How to Choose a Retargeting Vendor

Hello from San Francisco! I’m checking in from the Conversion Conference, where I’m presenting on retargeting. (If you are unfamiliar with retargeting, please read this guide to remarketing strategy. One of the takeaways from my presentation is ...
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