Comments on: Reputation Management and SEO [Video + Summary]

By: Google Alerts and Reputational Risk : Monetate

Google Alerts and Reputational Risk : Monetate — Tue, 09 Sep 2008 14:44:31 +0000

[...] post today by Linda Bustos over on the excellent Get Elastic e-commerce blog. The subject was Reputation Management, At first glance, that subject might not sound like it has much to do with optimizing the online [...]

By: Casey

Casey — Sun, 07 Sep 2008 11:17:28 +0000

It’s great that company’s can respond to negative feedback and customer questions and concerns through web 2.0 the real question is if the company’s are improving their service and product as they begin to interact with these customers?

By: David

David — Fri, 05 Sep 2008 00:41:32 +0000

Taking the proactive route and building up a community around your targeted audience really is the way to go. It can save a lot of time that would normally be spent cleaning things up after they happen.

Not just because those communities will stick up for you (because they have you associated in their mind with a great online presence) or because the profiles will rank. But because their constant feedback will allow you to nip those things that could turn into reputation issues in the bud.

Great Interview! Cheers.

By: Kristen

Kristen — Thu, 04 Sep 2008 20:28:43 +0000

I feel so dumb. I’ve been tracking our industry-specific keywords for ages, but never thought to track our own company name. Thanks for the great tip.

By: Online reputation management video tips | SEO vj

Online reputation management video tips | SEO vj — Thu, 04 Sep 2008 19:50:36 +0000

[...] Can’t see the video? Click here or here. [...]

By: Stephen Cobb

Stephen Cobb — Thu, 04 Sep 2008 15:45:37 +0000

I would like to second Linda’s advice about the need for manual checking, particularly for folks who are mainly relying on Google Alerts at this point.

Google Alerts don’t scour the web the way some people apparently assume they do. Google is about what’s happening now. (I have seen old stuff pop up in Google Alerts, but this seems to be the exception–in fact, it may mean that the old stuff has been spotted or commented in a new forum and if that old stuff is ‘bad’ stuff, well you may already be behind the curve).

I’m not knocking Google Alerts–it’s free and very handy and you should be tracking your company and products with it–but the service is not really positioned as a reputation monitoring products. And while there are some good reputation tools emerging, even if I was paying for one or more of these I would *still* have some manual checking done, preferably by someone who is really good at search (it seems most offices have a resident Google-meister).

Stephen Cobb
monetate.com

By: Pilgrim’s Picks for September 4

Pilgrim’s Picks for September 4 — Thu, 04 Sep 2008 15:16:23 +0000

[...] enough to be interviewed, but the Get Elastic guys managed to glue him to a chair and get him to spill some good tips about online reputation management. (Thanks for the Trackur [...]

By: Miva Modules

Miva Modules — Thu, 04 Sep 2008 14:39:54 +0000

We’ve used google alerts for this for a long time. I”m glad to know that there are other good services for tracking this as well.