Comments on: Improving Search Results for Research-Online-Purchase-Offline Customers

By: In-Store Pickup Tips for Multichannel Retailers | Get Elastic

In-Store Pickup Tips for Multichannel Retailers | Get Elastic — Fri, 04 Sep 2009 11:16:28 +0000

[...] Christmas shopping officially underway, and many holiday shoppers using the internet to ROPO (Research Online, Purchase Offline) – offering ship-to-store services to online customers is a competitive advantage to multi-channel [...]

By: Target Moving On: How It Can Benefit From An In-House Build | Get Elastic

Target Moving On: How It Can Benefit From An In-House Build | Get Elastic — Wed, 12 Aug 2009 11:08:49 +0000

[...] give Target the ability to catch up with its competition, considering consumers’ affinity for research-online-purchase-offline and the popularity of Walmart’s ship-to-store feature. Target could also incorporate a local [...]

By: Gab Goldenberg

Gab Goldenberg — Mon, 01 Dec 2008 01:54:27 +0000

Heh, here I was thinking that ROPO was purchase online, and then wondering why you’d highlight Target’s ecommerce for targeting online purchasers. Maybe RONPOFs?

Cool case study and pointers anyways

By: In-Store Pickup Tips for Multi-Channel Retailers | Get Elastic

In-Store Pickup Tips for Multi-Channel Retailers | Get Elastic — Tue, 04 Nov 2008 11:42:22 +0000

By: Circuit City Plugs Into Cross-Channel Retailing | Get Elastic

Circuit City Plugs Into Cross-Channel Retailing | Get Elastic — Wed, 22 Oct 2008 11:33:48 +0000

[...] the convenience of shopping online, many people still use the web only to research products to purchase offline. Multi-channel retailers with both physical stores and online stores have a leg up on pure-plays [...]

By: Le ROPO, pire que le Bobo ! Il regarde en ligne et achète en magasin ! | blog ecommerce du capitaine commerce

Mon, 20 Oct 2008 22:20:30 +0000

[...] Pour rassurer notre ministre de l’Economie, Xavier Bertrand (lire l’article : Le e-commerce pire que le travail le dimanche ?, j’ai dégoté un excellent papier de Lindas Butos, de Getelastic. [...]

By: Carolyn Gardner

Carolyn Gardner — Fri, 17 Oct 2008 17:03:25 +0000

If you’re interested in understanding more about how Sitebrand’s personalization platform uses geo-targeting in very cool ways – including driving web visitors to B&M store locations, we’ve got a ton of real life case studies. One that references exactly what Linda is talking about is re Wholesale Tools. Check it out at:
http://www.sitebrand.com/resources/case-studies

Enjoy the read!
Carolyn Gardner
Dir. Customer Experience, Sitebrand.com

By: JJG

JJG — Thu, 16 Oct 2008 18:42:57 +0000

The Hbc family of stores (thebay.com, zellers.com, homeoutfitters.com and shop.hbc.com) have a pretty cool drag-and-drop overlay located on every Product Information Page.

The overlay allows users to select and store up to 3 stores and check product availability within them. Users can select by either Postal Code or Province & City.

By: Janis Lanka

Janis Lanka — Thu, 16 Oct 2008 17:03:43 +0000

I totally agree about the Zip code. Laying over Google Maps and indicating locations of nearby stores (based on your location) should be easy.

Maybe giving alternative “Purchase now, pick up at store” would be a sneaky way to still get them purchase the product and not get distracted later with other stores.