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The Power of Consumer Reviews - Get Elastic #13

Posted November 7, 2006 by Dave Olson /

Industry veteran Andy Chen, of Power Reviews discusses the benefits of consumer written product reviews and answers Dave’s curiosities about who writes reviews, what’s in it for the reviewer and what are the practical returns on investment for retailers while at the Solution Zone at eTail midmarket in San Francisco.

MP3 File

Power Reviews at eTail midmarket
[photo of Andrew Chen and Jeff Helfand at
eTail Midmarket by DaveO]

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Comments

  1. Jordan
    December 21st, 2006

    Great episode as usual, Dave!

  2. Dave Olson
    December 22nd, 2006

    Thanks Jordan! I still have 2 or 3 more ecommerce related interviews from that event to post in the coming weeks.

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