Social Commerce Product Review Webinar - Thursday, Aug. 16th

Continuing on with the Ecommerce Webinar series, … this Thursday (Aug. 16th) Andy Chen and Jay Gordman will join Jason Billingsley for a hour long candid conversation on the pros and cons of adding user generated product reviews to your ecommerce site. There is power in social commerce but there must be a catch, right? Well maybe not. Attend this complimentary webinar to find out.

That’s right - put that checkbook away because there is no charge for you! Simply sign up for User Reviews: The Power of Social Commerce and attend on Thursday, August 16, 2007 9:00 AM - 10:00 AM PDT (GMT -8).

In the presentation, the panelists will address a comprehensive list of topics including…

- What is User Generated Content?
- Why does it matter?
- What about the downsides like negative reviews?
- Does it help Manufacturer-to-Consumer companies too?
- How much effort is involved?
- What kind of results can I expect?
- How can I maximize its effectiveness?
- What are my options?

Also, bring your questions for the live Q&A session.

We’ll get the slide deck and narrative online for your on-demand convenience but really, you should sign up for User Reviews: The Power of Social Commerce to not miss out on this fast-growing conversion tool.

I interviewed Andy Chen (he’s the CEO of Power Reviews) at eTail Midmarket last year and assure you that he’ll bring an unbiased and candid point of view to the conversation. His team are often our bestest friends at trade shows and are a fun-loving crew who are rolling with some great success. Keep an eye out as you’ve probably noticed their reviews on some of your fave ecommerce sites (and yes Power Reviews is baked into Elastic Path).

The other guest panelist is Jay Gordman, Director of Ecommerce, NetShops who will relate practical and tactical advice about implementing and leveraging user generated reviews. Jay had this to say in a TMC Net Article “NetShops Experienced 26% Increase in Product Sales in 6 Months”

“Customer reviews make our customers more confident in buying from us,” says Jay Gordman, Director of Merchandising at NetShops. “The resulting increase in sales has already dramatically affected our business, and we plan to take full advantage of PowerReviews unique tag-based capabilities going forward.”

There ya have it. What more do you need to sign up? How about a peek at the previous 2 webinars? Ecommerce Checkout Report Webinar and SEO Secrets for Online Retailers Webinar

PS Oh yeah, Aug. 16th is also, Elastic Path’s VP of Innovation, Jason Billingsley’s birthday - wouldn’t want to disappoint him right ;-)?