Comments on: Retailer Reputation: Showing Off Your Street Cred http://www.getelastic.com/retailer-reputation/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ted Hurlbuthttp://www.getelastic.com/retailer-reputation/comment-page-1/#comment-18873 Ted Hurlbut Tue, 07 Jul 2009 01:12:18 +0000 http://www.getelastic.com/?p=2742#comment-18873 Price is off critical importance in any transaction, but customers must have confidence in the company behind the site. Establishing legitimacy and credibility, as a reputable place to do business, is task one for any independent retailer taking their business online. Price is off critical importance in any transaction, but customers must have confidence in the company behind the site. Establishing legitimacy and credibility, as a reputable place to do business, is task one for any independent retailer taking their business online.

]]> By: Marin Moodyhttp://www.getelastic.com/retailer-reputation/comment-page-1/#comment-18871 Marin Moody Sat, 27 Jun 2009 12:21:39 +0000 http://www.getelastic.com/?p=2742#comment-18871 the home page for instance needs to always be functional. If you're Google, you'll find price of it in the home page. Once you have the home page clear, you may find that you still don't like where you live. the home page for instance needs to always be functional. If you’re Google, you’ll find price of it in the home page. Once you have the home page clear, you may find that you still don’t like where you live.

]]> By: 4 steps to improve your online customer experience (Small Business E-Commerce Link Digest - June 26, 2009)http://www.getelastic.com/retailer-reputation/comment-page-1/#comment-18869 4 steps to improve your online customer experience (Small Business E-Commerce Link Digest - June 26, 2009) Fri, 26 Jun 2009 16:14:54 +0000 http://www.getelastic.com/?p=2742#comment-18869 [...] convince customers you’re the right place? Well, Linda Bustos offers an excellent overview of how to communicate your reputation to customers [...] [...] convince customers you’re the right place? Well, Linda Bustos offers an excellent overview of how to communicate your reputation to customers [...]

]]> By: Linda Bustoshttp://www.getelastic.com/retailer-reputation/comment-page-1/#comment-18867 Linda Bustos Thu, 25 Jun 2009 13:18:17 +0000 http://www.getelastic.com/?p=2742#comment-18867 Hi Lance, awesome that you started a persuasion blog -- you can post the blog here, that's fine http://persuasiveweb.wordpress.com/ Looks like interesting content. Make sure you send your blog in to the AdAge Power 150 (I think it's up to 400 now) to get more exposure after you have a few months of posts under your belt. You can also package up your "30 days" concept into an ebook download and offer it on your site as a pdf (just a thought!) Hi Lance, awesome that you started a persuasion blog — you can post the blog here, that’s fine
http://persuasiveweb.wordpress.com/

Looks like interesting content. Make sure you send your blog in to the AdAge Power 150 (I think it’s up to 400 now) to get more exposure after you have a few months of posts under your belt. You can also package up your “30 days” concept into an ebook download and offer it on your site as a pdf (just a thought!)

]]> By: John Hyde : Site Doublershttp://www.getelastic.com/retailer-reputation/comment-page-1/#comment-18865 John Hyde : Site Doublers Thu, 25 Jun 2009 04:10:52 +0000 http://www.getelastic.com/?p=2742#comment-18865 Game Point Snow have cleverly put lots of visual re-assurance all over their home page. Even the Union Jack (top right) is comforting and familiar to British people. It's been well-executed so it doesn't just look like a garage sale - which happens if you just pile too many 3rd party stickers all over. I would be split testing the eKomi link against a similar-styled link that just takes the visitor to a testimonial page on their own site. Reason: I don't think that eKomi has any credibility at all in the UK - it could even be their own domain name for all I know or care. Game Point Snow have cleverly put lots of visual re-assurance all over their home page. Even the Union Jack (top right) is comforting and familiar to British people.

It’s been well-executed so it doesn’t just look like a garage sale – which happens if you just pile too many 3rd party stickers all over.

I would be split testing the eKomi link against a similar-styled link that just takes the visitor to a testimonial page on their own site. Reason: I don’t think that eKomi has any credibility at all in the UK – it could even be their own domain name for all I know or care.

]]> By: Lance Joneshttp://www.getelastic.com/retailer-reputation/comment-page-1/#comment-18863 Lance Jones Wed, 24 Jun 2009 19:03:19 +0000 http://www.getelastic.com/?p=2742#comment-18863 Hi, Linda. Loved the post today -- great examples on how to build credibility and trust. I'm writing to let you know that my partner and I (we both live in Victoria BC but work for Intuit) follow your blog and it actually sparked an idea for us... we started writing our own blog about applying persuasion techniques on the Web -- and we're on Day 24 of our '30 Days of Persuasion' (I won't post the link publically unless you say it is ok). If you check it out, please let me know what you think! Best, Lance Jones. Hi, Linda. Loved the post today — great examples on how to build credibility and trust. I’m writing to let you know that my partner and I (we both live in Victoria BC but work for Intuit) follow your blog and it actually sparked an idea for us… we started writing our own blog about applying persuasion techniques on the Web — and we’re on Day 24 of our ’30 Days of Persuasion’ (I won’t post the link publically unless you say it is ok). If you check it out, please let me know what you think! Best, Lance Jones.

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