Comments on: How Online Retailers Can Benefit From RSS Marketing http://www.getelastic.com/rss-marketing/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: fodotodohttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12289 fodotodo Mon, 20 Apr 2009 02:27:01 +0000 http://www.getelastic.com/rss-marketing/#comment-12289 We have not seen alot of traffic actually come from RSS feeds. There are a few people that subscribe but not alot of traffic has come this way. We have not seen alot of traffic actually come from RSS feeds. There are a few people that subscribe but not alot of traffic has come this way.

]]> By: StuffAccesshttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12287 StuffAccess Sat, 31 May 2008 08:27:08 +0000 http://www.getelastic.com/rss-marketing/#comment-12287 It does help. We use it in our store and it has brought some traffic but sadly it's not anywhere close to our main marketing strategy. It does help. We use it in our store and it has brought some traffic but sadly it’s not anywhere close to our main marketing strategy.

]]> By: eOneNethttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12285 eOneNet Mon, 17 Dec 2007 06:45:08 +0000 http://www.getelastic.com/rss-marketing/#comment-12285 nice examples u have there... hope it helps the customers... nice examples u have there… hope it helps the customers…

]]> By: Fergus Burnshttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12283 Fergus Burns Mon, 17 Dec 2007 00:00:24 +0000 http://www.getelastic.com/rss-marketing/#comment-12283 This is exactly what we do for retailers - enabling feedcommerce. RSS Marketing is driving retailer engagement with consumers on widgets, facebook, mobile exciting space best regards fergus This is exactly what we do for retailers – enabling feedcommerce.

RSS Marketing is driving retailer engagement with consumers on widgets, facebook, mobile

exciting space

best regards
fergus

]]> By: Rishi Rawathttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12281 Rishi Rawat Fri, 14 Dec 2007 17:24:05 +0000 http://www.getelastic.com/rss-marketing/#comment-12281 I agree, Linda. This is certainly an under-leveraged solution. I agree, Linda. This is certainly an under-leveraged solution.

]]> By: eCopthttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12279 eCopt Thu, 13 Dec 2007 20:12:15 +0000 http://www.getelastic.com/rss-marketing/#comment-12279 It's strange that RSS has taken this long to become a part of eCommerce. It's been around forever, plus all the other data languages that existed before RSS. I can understand due to the limited number of users who even know what RSS is (think last I heard that only 20% of Internet users were familiar with RSS and out of that 20%, only 5% actually used it regularly). I have used RSS on my personal eCommerce sites for nearly a year now. I have an 'All Products' feed, subscription options to any 'Category' or 'Subcategory' and my users can also subscribe to individual 'Tags' pages. Over the entire year my subscribers are less than 500, but the ones who do subscribe to any of those feeds get real time updates of the newest product, price changes, product updates, etc delivered directly to them. In addition, I use an email subscription system, social bookmarks and even links for shoppers to add my products to their favorite social shopping network. It has helped in many ways, mostly for search engines, but also for users. Since shoppers are taking much longer to buy, I wanted to give them a way,, other than browser bookmarks to save, subscribe or get notified of updates once they leave. It has helped me to generate more repeat buyers, inbound links, more bookmarks, more email addresses to add to my mailing list, etc. RSS is a great strategy in itself, personally, I like to offer every option available for shoppers to save or subscribe to my site, if they aren't buying right then and there (which is obviously the main goal). It’s strange that RSS has taken this long to become a part of eCommerce. It’s been around forever, plus all the other data languages that existed before RSS.

I can understand due to the limited number of users who even know what RSS is (think last I heard that only 20% of Internet users were familiar with RSS and out of that 20%, only 5% actually used it regularly).

I have used RSS on my personal eCommerce sites for nearly a year now. I have an ‘All Products’ feed, subscription options to any ‘Category’ or ‘Subcategory’ and my users can also subscribe to individual ‘Tags’ pages.

Over the entire year my subscribers are less than 500, but the ones who do subscribe to any of those feeds get real time updates of the newest product, price changes, product updates, etc delivered directly to them. In addition, I use an email subscription system, social bookmarks and even links for shoppers to add my products to their favorite social shopping network.

It has helped in many ways, mostly for search engines, but also for users. Since shoppers are taking much longer to buy, I wanted to give them a way,, other than browser bookmarks to save, subscribe or get notified of updates once they leave. It has helped me to generate more repeat buyers, inbound links, more bookmarks, more email addresses to add to my mailing list, etc.

RSS is a great strategy in itself, personally, I like to offer every option available for shoppers to save or subscribe to my site, if they aren’t buying right then and there (which is obviously the main goal).

]]> By: business credit cardshttp://www.getelastic.com/rss-marketing/comment-page-1/#comment-12277 business credit cards Thu, 13 Dec 2007 19:51:45 +0000 http://www.getelastic.com/rss-marketing/#comment-12277 Wow, thanks for sharing Linda.. It's really helpful. Cheers! :) Wow, thanks for sharing Linda.. It’s really helpful. Cheers! :)

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