Comments on: Saving Sales With Triggered Coupons http://www.getelastic.com/saving-sales-with-triggered-coupons/ #1 Subscribed Ecommerce Blog Thu, 18 Mar 2010 09:40:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Susan Petracco http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14871 Susan Petracco Mon, 21 Jul 2008 19:42:34 +0000 http://www.getelastic.com/?p=1875#comment-14871 This one worries me. I think many customers would view it as an invasion of privacy and/or just plain annoying. I'd like to see statistics from someone other than the developer of the platform that drives it. A client of ours wanted to send emails to people who abandoned carts after filling in their address and email details. I think that's even more likely to generate animosity from those potential customers. This one worries me. I think many customers would view it as an invasion of privacy and/or just plain annoying. I’d like to see statistics from someone other than the developer of the platform that drives it.

A client of ours wanted to send emails to people who abandoned carts after filling in their address and email details. I think that’s even more likely to generate animosity from those potential customers.

]]> By: Linda Bustos http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14869 Linda Bustos Sun, 20 Jul 2008 06:01:45 +0000 http://www.getelastic.com/?p=1875#comment-14869 The 10OFFINK code may also pose a usability problem. The customer must remember the code and type it in properly, and the 0O combination may be confusing... The 10OFFINK code may also pose a usability problem. The customer must remember the code and type it in properly, and the 0O combination may be confusing…

]]> By: Linda Bustos http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14867 Linda Bustos Sun, 20 Jul 2008 05:59:55 +0000 http://www.getelastic.com/?p=1875#comment-14867 @CommerceStyle "If an idea sounds great from a marketing perspective it usually means its going to annoy customers :(" I love this quote, gives me an idea we should do awards at the end of the year for blog comments. You're now nominated for funny-yet-sad-but-true category :) @DJ I'm going to send an <a href="http://blog.bronto.com/2008/06/10/petition-to-ban-the-phrase-email-blast/" rel="nofollow">email blast</a>, with all CAPS and my teasing ecommerce blogger hat on, just to make your hair stand on end :) I'm totally guilty of using "hats" in a marketing context, and "blast" but I'm trying very hard not to. But the "CLICK HERE" stays, I think it's an affirmative call to action that probably outperforms other word choices - I'll have to test that theory. @Jim Novo, Agreed. You don't want to condition customers to expect the freebie. I'm also uneasy about big coupon code fields upon checkout - I think it encourages people to go look for coupon codes (and there are plenty posted on deal sites to choose from). Personally, I wasn't annoyed, but I think it would make more sense if I had somehow engaged with the site beyond just the home page. @CommerceStyle

“If an idea sounds great from a marketing perspective it usually means its going to annoy customers :( ”

I love this quote, gives me an idea we should do awards at the end of the year for blog comments. You’re now nominated for funny-yet-sad-but-true category :)

@DJ

I’m going to send an email blast, with all CAPS and my teasing ecommerce blogger hat on, just to make your hair stand on end :) I’m totally guilty of using “hats” in a marketing context, and “blast” but I’m trying very hard not to.

But the “CLICK HERE” stays, I think it’s an affirmative call to action that probably outperforms other word choices – I’ll have to test that theory.

@Jim Novo,

Agreed. You don’t want to condition customers to expect the freebie. I’m also uneasy about big coupon code fields upon checkout – I think it encourages people to go look for coupon codes (and there are plenty posted on deal sites to choose from).

Personally, I wasn’t annoyed, but I think it would make more sense if I had somehow engaged with the site beyond just the home page.

]]> By: idris http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14865 idris Fri, 18 Jul 2008 08:16:38 +0000 http://www.getelastic.com/?p=1875#comment-14865 Every great marketing idea is subject to testing. Without testing none can conclude how good or bad an idea is. if i were an online shopper i'd really hate to get these triggers, but again depends on the mood of an online shopper. test to find the best.... :-) Every great marketing idea is subject to testing.
Without testing none can conclude how good or bad an idea is.

if i were an online shopper i’d really hate to get these triggers, but again depends on the mood of an online shopper.
test to find the best…. :-)

]]> By: Jim Novo http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14863 Jim Novo Thu, 17 Jul 2008 18:29:12 +0000 http://www.getelastic.com/?p=1875#comment-14863 You have to test this kind of thing with a control group or you'll never know how much you give away to people who would have bought anyway. Shoppers get used to this idea (whether as an e-mail or pop-up) and start intentionally abandoning carts just so they can get the discount. If your busines model relies on repeat customers, you can take a significant hit to margin with no incremental sales. Meanwhile, internal folks will be overjoyed because the "response rate" is so high... Well, of course it is! You have to test this kind of thing with a control group or you’ll never know how much you give away to people who would have bought anyway.

Shoppers get used to this idea (whether as an e-mail or pop-up) and start intentionally abandoning carts just so they can get the discount. If your busines model relies on repeat customers, you can take a significant hit to margin with no incremental sales.

Meanwhile, internal folks will be overjoyed because the “response rate” is so high…

Well, of course it is!

]]> By: E-Business Solutions http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14861 E-Business Solutions Thu, 17 Jul 2008 07:14:11 +0000 http://www.getelastic.com/?p=1875#comment-14861 Its a fine idea but at the same time risks the danger of annoying the customers. Its a fine idea but at the same time risks the danger of annoying the customers.

]]> By: DJ Waldow http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14859 DJ Waldow Thu, 17 Jul 2008 03:44:16 +0000 http://www.getelastic.com/?p=1875#comment-14859 Looking at this pop up with my email marketing advisor hat on (man, I can't believe I just used the term hat...wow. that was bad)... Ok. Let me start over. As an email marketing account manager, the hair on my arms raises every time I see "CLICK HERE." I am anti-"click here" and anti-all caps. But...I wonder how successful it was. dj at bronto (hat off) Looking at this pop up with my email marketing advisor hat on (man, I can’t believe I just used the term hat…wow. that was bad)…

Ok. Let me start over. As an email marketing account manager, the hair on my arms raises every time I see “CLICK HERE.” I am anti-”click here” and anti-all caps.

But…I wonder how successful it was.

dj at bronto (hat off)

]]> By: CommerceStyle http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14857 CommerceStyle Wed, 16 Jul 2008 19:28:24 +0000 http://www.getelastic.com/?p=1875#comment-14857 This method should only be used one customers how have an item in their cart and then close the window without making a purchase. Even then its suspect in my opinion. If an idea sounds great from a marketing perspective it usually means its going to annoy customers :( This method should only be used one customers how have an item in their cart and then close the window without making a purchase. Even then its suspect in my opinion.

If an idea sounds great from a marketing perspective it usually means its going to annoy customers :(

]]> By: Linda Bustos http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14855 Linda Bustos Wed, 16 Jul 2008 16:59:58 +0000 http://www.getelastic.com/?p=1875#comment-14855 Yeah, definitely subject to testing. Perhaps this exists on more of the IR500 but they are split testing and not showing every visitor. The worst I saw was a very well known toy retailer popping up a customer experience survey IMMEDIATELY before I had a chance to even surf the site! Plus it was one of those third party surveys that take forever. ??? Yeah, definitely subject to testing. Perhaps this exists on more of the IR500 but they are split testing and not showing every visitor.

The worst I saw was a very well known toy retailer popping up a customer experience survey IMMEDIATELY before I had a chance to even surf the site! Plus it was one of those third party surveys that take forever.

???

]]> By: Kevin Stecko http://www.getelastic.com/saving-sales-with-triggered-coupons/comment-page-1/#comment-14853 Kevin Stecko Wed, 16 Jul 2008 14:35:13 +0000 http://www.getelastic.com/?p=1875#comment-14853 I have often thought about this. It would definitely be something to tread lightly about. You can do the same type of thing with retargeting banners, althought that may seem just as invasive to some. I have often thought about this. It would definitely be something to tread lightly about. You can do the same type of thing with retargeting banners, althought that may seem just as invasive to some.

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