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Searching for Shoppers - Get Elastic podcast #19

Posted February 1, 2007 by Dave Olson /

Towards the end of eTail Midmarket in San Francisco, Dave O chats with Ed Hoffman, VP of Sales for SLI Systems (blog) about smart, learning site search. Specifically, they discuss how websites have evolved, how shoppers find and subsequently search sites and how websites can tailor site navigation to fit shoppers’ habits.

MP3 File

Etail Midmarket in San Francisco
[photo by DaveO at eTail Midmarket
- Mark Williams pictured]

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