How Retailers Can Sell More Online With Social Commerce - Internet Retailer 2008
Interview on how ecommerce sites should be selling based on use, not just features with the hilarious Jay Shaffer of Powerreviews at the Internet Retailer Conference & Exhibition 2008 in Chicago.
See More IRCE 2008 Interviews…
We conducted 16 interviews with various ecommerce vendors at the Internet Retailer Conference & Exhibition 2008 in Chicago.
- How to choose ecommerce software and technology - Bernardine Wu, CEO, FitForCommerce
- How retailers can sell more online with social commerce - Jay Shaffer, VP Worldwide Sales & Marketing, Powerreviews
- Hackersafe is now McAfee Secure - Rich Murphy, McAfee
- The benefits of RIA’s for ecommerce stores - Graeme Grant, COO, Allurent
- Why online retailers should be blogging - Darren Tomey, VP Sales, Compendium
- How do ratings and reviews help online retailers? - Sam Decker, Chief Marketing Officer, Bazaarvoice
- When bad people ruin good online marketing - Ryan Douglas, PlumberSurplus.com
- Direct international shoppers to local sites automatically - Justin Skogen, Director, Enterprise Sales, DigitalElement
- The state of affiliate marketing in online retail - Larry Joseloff, VP Content, Shop.org
- Multi-store retailing - Roy Rubin, CEO, Varien
- How online stores use images to improve customer experience - Stephen Kristy, CEO, LiquidPixels
- Comparison Shopping Engine Tips for Online Retailers - Michael Lambert, CEO, MerchantAdvantage
- Link building strategies for Internet retail SEO - Stephan Spencer, Founder & President, Netconcepts
- Direct to consumer manufacturers can reduce channel conflict - Ed Stevens, CEO, Shopatron
- New eCommerce service lets you shop online with a friend - John Jackson, CEO, DecisionStep
- Product recommendation engines improve customer experience - Scott Doan, VP Sales, Strands

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Good interview. Now what if you do not have the ability to include customer reviews immediately. For example, our online store is full of dynamic produced product pages. When customers access a product’s page, figuratively speaking our system takes a naked page and dresses it up. Would it serve the same purpose if I put more prominent guides and FAQ in our pages, so customer’s can read information as if it were being given to them by another person? I will definitely subscribe and continue to watch more of these videos, as I am learning a lot.