It’s not too late to implement this tip from Ecommerce Holiday Playbook for Procrastinators, a webinar I co-presented with Marketing Experiments last year – include your free shipping offer (or other strong value proposition) in your title tags.
1. People actively search for “free shipping” in Google – especially around Christmas.
You can bet on customers appending searches with “free shipping” – like “iPad free shipping” – so including it in your title tag will help you rank very well for these queries.
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2. Searchers scan title tags in search results pages. Numerous consumer surveys show that customers looooove sites that offer free shipping – they prefer sites that offer it (even when the site has higher product prices). Including “free shipping” in the title tag may win you the click (which hopefully turns into a sale), even if you’re not the first or second search result.
Looking for other ways to show off your shipping offers (or other value props)? Check out
Free Shipping: Got It? 10 Ways to Flaunt It