SEO Secrets for Online Retailers Webinar
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Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings presented by Elastic Path Ecommerce Software’s Jason Billingsley and Founder of SEO firm Netconcepts, Stephan Spencer.
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Does the webinar cover much by way of measuring SEO success? e.g. analytics
We covered some of the KPI’s that retailers should have an eye on towards the end of the webinar. There were also a few KPI’s mentioned that do not traditionally get looked at like page yeild.
I was glad to see calculations for the longtail estimations as well as the value of missing the longtail. This slide-show really hit most of the major points in seo that any large e-commerce site owner should take the time to learn in depth if they plan to be in business in the next 10 years online.
Here is another guide with screenshots and a little more explanation on some of the key points that pertain specifically to seo for ecommerce:
http://webmarketing.veracart.com/ecommerce-seo-guide-30-1-top-tips/