Secrets of SEO Revealed in July 12th Webinar

Elastic Path is presenting a webinar on the “Secrets of SEO for Online Retailers” on Thursday, July 12th at Noon EST (9AM PST). This no-cost online event kicks off a series of monthly webinars on critical ecommerce topics presented by Elastic Path’s ecommerce experts.

To participate, simply sign up at: http://www.elasticpath.com/seo-secrets/webinar/

The hour long interactive presentation offers a crash course in optimizing your online retail site for organic search dominance, plus you’ll learn how to maximize your pay-per-click ad spend and plan for seasonal fluctuations in traffic.

Noted search marketing expert Stephan Spencer of Netconcepts joins Elastic Path’s own Jason Billingsley to explain the techniques and strategies professionals use to drive quality traffic and increase brand equity.

[Ecommerce Expert Jason Billingsley keeps an eye on
Sales Rep Ryan Quaye at Book Expo America in NYC - photo by DaveO]

Participants will learn how to:

- determine the value of organic search engine optimization
- select the right keywords/phrases
- write for search engines and optimize conversions
- build links that drive traffic and increase pagerank
- architect your site for maximum search engine rankings
- deal with dynamic websites
- establish “hands-off” optimization practices
- leverage blogging and blogs to create search engine “juice”
- scout the competition efficiently and effectively
- get upper management to buy-in to the SEO program
- bake SEO into the everyday routine, hassle-free

Along with real-world examples (both of those doing it right AND wrong), the search engine optimization experts will answer your questions in an interactive Q&A session and moderated back-channel.

*** Save the Date ***
Thursday, July 12, 2007 9:00 AM - 10:00 AM PDT (GMT -8)

*** Sign Up for “SEO Secrets for Online Retailers” Webinar ***
http://www.elasticpath.com/seo-secrets/webinar/

Bonus: Jason explains the importance in investing in SEO in practical terms:

Search Engine Optimization (SEO) is like a lifetime golf club membership - a small up front investment gets you unlimited play. Unfortunately, most online retailers are charged ‘green fees’ (paid ads) for each visit. The SEO Secrets for Online Retailers webinar will help you get that lifetime membership and full access to the links.