Comments on: Tips for Showing Holiday Shipping Deadlines

By: DriveSafe.ly -

DriveSafe.ly - — Tue, 08 Sep 2009 12:35:50 +0000

the first thing I look for on a website. If it takes more than a few seconds to find out then I’m off to a different site.

By: Best of the Blogosphere: Beware the Bad

Best of the Blogosphere: Beware the Bad — Thu, 03 Sep 2009 12:20:38 +0000

[...] While mostly Web-centric, Linda Bustos brings back some terrific suggestions to inform customers about shipping deadlines during the holidays. How can you bring this into your email as [...]

By: Holiday Shipping Cutoff Usability | Get Elastic

Holiday Shipping Cutoff Usability | Get Elastic — Wed, 02 Sep 2009 15:47:01 +0000

[...] This post was selected as part of our “Best of Get Elastic” series and has moved. Continue reading this post at it’s new home. [...]

By: John Hyde : Site Doublers

John Hyde : Site Doublers — Tue, 01 Sep 2009 04:30:26 +0000

(continued)

It would be great to split test different ways to display this information – or even to have more than one link to the deadline page and see which gets most clicks. Centre stage mixed in with the products and offers – or at the top near the other ‘non-product’ links.

By: John Hyde : Site Doublers

John Hyde : Site Doublers — Tue, 01 Sep 2009 04:27:04 +0000

Thanks for this well-researched article.

For me, shipping deadlines use a different part of my brain and therefore need to be explained in a different way – and possibly at a different stage in the buying process. And this changes with time.

For example early in the season it’s not an issue – I just assume that my gifts will be delivered on time and I would get very cross if they weren’t.

But with just 2 days to go it’s top priority – the first thing I look for on a website. If it takes more than a few seconds to find out then I’m off to a different site.