Shop.org Annual Summit Clinic on Social Media for Fun and Profit

Vegas is a couple days away now and I am gearing up for what looks to be a great conference - Shop.org Annual Summit 2007. This is the first time I am speaking at a Shop.org event and the session will hopefully have some great audience input. We are doing something a bit out of the norm for a retail event and not using PowerPoint *gasp*. Instead, we will be presenting in a blog format and live surfing. Since the topic is social media, we figured what better way to demonstrate the topic, than to actually use it to deliver the content.

Now, most retail or ecommerce conferences do not come equipped with WiFi enabled breakout rooms - but we have successfully procured a wireless ready room for our session. The only challenge now is to have attendees actually have laptops or wireless devices with them to participate.

Instead of presenting content, then taking questions at the end - we are going to have a running blog post that people can participate in as we are on stage. We will adjust the discussion appropriately. If that fails - and I suspect it may - we will revert to the old talk show format we are all so used to, but we will proxy the live questions onto the blog anyways. Anything to get a discussion going.

We are super happy to have Elastic Path customer, Garmin sharing their experiences with social media like blogging, YouTube, Flickr, MySpace, etc.

So, if you are in Vegas for Shop.org, make sure to check out our social media clinic on Wednesday at 1:15. I am also moderating a table on Tuesday on social media measurement. Bring your questions and experience with you. Or, if you want to chat ecommerce, hunt me down.