Shopping APIs connect your back-end systems and make data digestible for your front-end systems. If designed correctly, your APIs will play a major role in creating new business models and products and increase your network effect by allowing external developers to leverage your most valued assets in a straightforward and consistent way. But commerce APIs can’t power your user experience and support new and innovative business models without an API strategy. Follow Get Elastic for tips and insights on API business models, benefits and drawbacks, implementation strategies, and applications of shopping APIs. Connect with us and subscribe via email, RSS, Twitter or Facebook.
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Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

Pinterest’s public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and Wayfair on board. The novelty is newsworthy — but will interest in Pinterest wane, or is there real business ...
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How Ecommerce APIs Drive Digital Experience

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Turning Content into Commerce: A Case Study with Pearson Education

The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...
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Prescription for a Great Commerce API Strategy

Forget banner ads and coupon codes, the new wave of affiliate marketing is going API (application programming interface). The shift to mobile is putting the squeeze on banner ads. Standard ad units don’t always resize for mobile devices, forcing ...
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18 API Business Models Deconstructed

Behind ecommerce’s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog ...
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