Comments on: Shopping Cart Buttons: Who Is Testing?

By: [Livre] Always be testing | I Love web

[Livre] Always be testing | I Love web — Tue, 02 Sep 2008 06:23:42 +0000

[...] En complément du webinar du 11 septembre, voici un petit livre pour accompagner vos démarches de a-b testing … plus de 250 idées de tests à mettre en oeuvre, en commençant par votre bouton “ajouter au panier“. [...]

By: DJ Waldow

DJ Waldow — Mon, 01 Sep 2008 22:55:17 +0000

Reviewing these buttons through the lens of an email marketer, I’d wonder how many of them are “bullet proof.” Based on the author of this post – http://blog.emailexperience.org/2008/03/make_it_pop_the_bulletproof_bu.html – I’d bet Williams Sonoma’s button is designed for images on and off (HTML…bullet proof).

Linda – do you have this info based on any of your testing?

By: Design du bouton ajout au panieranalyse-web.net - Ergonomie, comportement internautes et étude fonctionnelle

Fri, 29 Aug 2008 09:04:56 +0000

[...] Le blog publie l’évolution de plusieurs boutons de sites commercants entre un “avant test” et un “après test” d’ergonomie. [...]

By: Innovablog > Design / E-commerce : le bouton d'ajout au panier

Innovablog > Design / E-commerce : le bouton d'ajout au panier — Fri, 29 Aug 2008 08:06:56 +0000

[...] est le bouton d’ajout au panier. Le site Get Elastic nous propose une collection de plusieurs dizaines de ces boutons en nous montrant pour chaque commerçant son [...]

By: 10 Lesetipps der Woche für Shopbetreiber » Tipps, Muster, Checklisten, News, Urteile für Online-Händler » shopbetreiber-blog.de

Fri, 29 Aug 2008 06:24:01 +0000

[...] Shopping Cart Buttons: Who Is Testing? von Get Elastic [...]

By: Linda Bustos

Linda Bustos — Wed, 27 Aug 2008 00:00:14 +0000

You got it. Most of these are not tests, including CompUSA who got bought out by Tiger Direct (but don’t quote me on that one) and ended up with the Tiger Direct button

I’m still waiting for someone to test the world’s largest add to cart button, a la http://www.110words.com/rss/Largest-RSS-Feed-Button.html

Urban Outfitters, I’m looking in your direction…

*snicker*

By: Dan Shields

Dan Shields — Tue, 26 Aug 2008 21:15:06 +0000

I would bet that most of these changes were not based on tests. Since only about 20% of retailers test, maybe 9 of them were from testing and the others were from product page and brand changes.

By: Gab Goldenberg

Gab Goldenberg — Tue, 26 Aug 2008 19:11:49 +0000

It looks like a number of the buttons have gotten worse since last time, based on Web Design 4 ROI’s guidelines. They may have won in tests, but I’m betting those buttons that are smaller, changed to less standard language, became flat rather than “embossed” etc. are the result of redesigns and not marketing testing.

J Crew’s change in particular looks terrible, as do Eddie Bauer’s and Coldwater Creek’s. Petsmart looks way better! Likewise PC Connection and CompUSA (betting those were tested).

By: Linda Bustos

Linda Bustos — Tue, 26 Aug 2008 17:04:22 +0000

Interesting observation!

By: eCommerce Consulting

eCommerce Consulting — Tue, 26 Aug 2008 06:07:32 +0000

I wonder how much affect the little shopping cart icon has on the button, 5 of the above removed the icon, while 9 added it. If there is some testing going on it would be great to see any trends that people are noticing especially around the use of a graphic (cart, bag, or even a plus sign) in that button.