While animated GIFs are not unusual in email, I’ve yet to see one on a product page. In this case, it gives context to the furniture and the paint, and could work both ways.
As a something-in-between static images and product video, animated GIFs allow for additional context (you may have to get creative with what that means for your industry or products) without the decreased page load speed, cost and playback issues that often come with video. (Hey, I’m not down on product page video – just sayin’ there are some negatives).
Can you think of a way to use animated GIFs on your product pages?