Showing Products In Context with Animated GIFs

From the Retail Email Blog‘s 2010 Design Hall of Fame comes an example of showing a product “in context” (in use) with an animated GIF image:

While animated GIFs are not unusual in email, I’ve yet to see one on a product page. In this case, it gives context to the furniture and the paint, and could work both ways.

As a something-in-between static images and product video, animated GIFs allow for additional context (you may have to get creative with what that means for your industry or products) without the decreased page load speed, cost and playback issues that often come with video. (Hey, I’m not down on product page video – just sayin’ there are some negatives).

Can you think of a way to use animated GIFs on your product pages?


Related Articles

© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.