Comments on: The Pros and Cons of One-Page Checkout

By: Nei

Nei — Thu, 11 Nov 2010 13:11:16 +0000

Very helpful post! About the tracking I usually use the analytics’s API to track each filled field using the trackPageView function. Using it you can force a page view customized and you are able to use funnil with these pages.

I think using events isn’t the case, because it’s a proccess and not an event.

By: Linda Bustos

Linda Bustos — Thu, 09 Sep 2010 14:38:13 +0000

I would recommend using event tracking on the page to measure how far the user completes, for example, the continue buttons between sections can be set up as “events”

By: Neil Smith

Neil Smith — Wed, 08 Sep 2010 03:20:37 +0000

We are trying to implement a similar system on my site, can the funnel tracking be effectively used with a single page checkout to track goals ?

By: Derek

Derek — Sat, 17 Jul 2010 13:31:01 +0000

Hey guys – I have a new project I’m working on. I NEED the most basic – super fat free one page check out I can get. All this talk – does anyone have a for real ecommerce cart that does one thing – check out a customer and get the order done in as few steps as humanly possible.

I want this – http://www.slapchop.com

Simple – throw a video up, some nice creative and I’m rockin a product or idea in minutes. I want a full ecommerce platform that has all the necessary features like a Zen or Magento – ick – but use it for one product or a very limited small group of products. I want a simple cc API like on the slap chop page while being able to run my CMS and backend just as you would for a site with a hundred or thousand products.

I don’t want a relationship with a hosting company – or a 100 dollar per month provider – I want my own cart and full server control autonomously while being able to deal with my own self hosted videos in my own fully managed self worked CMS. Is there not a single person on this planet that has this? lol If anyone of you guys with whom I would think would know the answer to this, please throw me a bone man! Many thanks!

By: Bisnis Syariah Online

Bisnis Syariah Online — Mon, 24 May 2010 07:58:14 +0000

Ok it’s little bit complicated, we just need a simple step

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By: Jestep

Jestep — Thu, 13 May 2010 22:12:48 +0000

There’s a lot of factors to consider before implementing a 1 page or any checkout system. Depending on the complexity of the products being ordered it’s completely possible that a 1 page checkout is inappropriate for a particular industry. However, the majority of ecommerce sites will greatly benefit from a simple checkout process.

As usual, I would highly recommend against using a Ajax or Javascript only checkout for any purpose. These can create some really undesired affects, and since javascript can usually be manipulated on the browser there’s no guarantee how the checkout will work for every user. Plugins, toolbars, security software, often modify the default behavior that javascript has which can completely break javascript checkouts.

In our experience a hybrid 1 page checkout has the best conversion. This consists of a shopping cart page where the user can calculate tax and shipping (save the zip code to the users session so they don’t need to enter it again if they browse for more products), they select the shipping method and continue to the checkout page. The second and final page is the checkout page, where they fill out shipping, and optionally billing if it is different and the payment information. Once they click on place order on that page the transaction is completed. If you offer paypal or another 4rd party checkout system, offer it on the cart page, not after the user entered their information. You can get their shipping from paypal when the transaction is complete.

Allowing shoppers to calculate shipping information on the shopping cart is absolutely essential. Additionally, we’ve found that the more complex shipping calculators are not good for conversions. Ask for a Zip and nothing more. You don’t need to know the city or state if you know the zip. Use some damn programming to figure these out for yourself.

Last of all, which I still commonly see is requiring registration. If you do this before displaying shipping rates, I think it’s safe to say most sites will lose at least 50% of their customers.

By: Doug

Doug — Thu, 13 May 2010 21:16:45 +0000

There is no reason that a single page checkout cannot provide in page confirmation of all the input steps prior to clicking the final submit button.

A step by step confirmation approach does not require multiple pages.

By: David

David — Thu, 13 May 2010 16:28:59 +0000

You’ll want to consider many more A/B tests than a single one for a pop-up store. I’ve had two major, brand-name clients who also A/B tested single screen vs. multi-screen checkouts. The results were mixed: one was flat, the other converted worse on single-screen. We’ve not yet seen a good result.

By: raj

raj — Thu, 13 May 2010 05:24:13 +0000

I absolutely agree with the cons and i think its very near future this is going to be introduced in most of e-com sites we have now!

People might be scared in the beginning but its just the shift in mindset. they might get confused with new page layout as from traditional checkout.

coming to cons –
i believe we could hardly find less than 0.3% of non-js users! we still can support them by server side validation.
Some browser functions won’t necessarily behave as expected – the problem with back button has always been a challenge in checkout flow.
Ajax requires more upfront investment – many IT typhoons are investing time on building api’s for ajax these days and also experienced developers could be found these days. Going forward this wont be a big deal for sure