Speed Kills Conversion Rates [Infographic]

This week’s infographic from OnlineGraduatePrograms.com reminds us that we’re a culture with a need for speed.

With the holiday season approaching, now is the time to shape up your site speed. Remember, speed is important all the way to the conversion funnel. Don’t just measure your home pages!

Tweetable facts:

Google found slowing search results by 4/10ths of a s reduced the # of searches by 8Mill/day Click to Tweet

1 in 4 web users abandon a page that takes more than 4s to load Click to Tweet

50% of mobile users abandon a page if it doesn’t load in 10s, 60% won’t return to the site Click to Tweet

25% of mobile web users only browse the Web on their phone (NO laptop, tablet or desktop) Click to Tweet

79% of mobile web users use their phones for shopping Click to Tweet

40% of mobile shoppers will ditch an ecommerce site that doesn’t load in 3s Click to Tweet

If Amazon’s site slows by 1s, it will lose up to $1.6Bill/year Click to Tweet

46% of Americans skip the cinema for pirated movies Click to Tweet

20% of consumers admitted to being rude to someone serving them “too slowly” Click to Tweet

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3 Responses to “Speed Kills Conversion Rates [Infographic]”

  1. So assuming you had 500 visitors per day with a conversion rate of 1%, an average product value of £100 and a margin of 20% you’d be making 5 x £20 per day = £100 profit.

    By optimising your website code or upgrading your server you could make an extra 33% = £33 per day.

    That’s an extra £990 per month for making sure your shop loads quickly!

  2. Peter Harrington says:

    Am I the only one depressed at this? Ok, serve customers fast, but at some point you jump the fence and start perpetuating societies’ dwindling store of patience with anything and anybody that slows them down. Jeez, most people don’t do anything anyway apart from Facebook all the time.

  3. Haha so true Peter, a few seconds on the internet feels like minutes in real life.

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