110 Ways Retailers are Using Social Media Marketing

Many online retailers are itching to explore the powerful and mysterious world of social media marketing, this was confirmed by the number of social media focused sessions at Shop.org this week. Etailers who want to catch the new wave of online marketing rather than be washed away may find examples of what’s possible and who’s doing it helpful in the planning of new social media marketing ventures. So here’s a list of 110 examples to check out.

FACEBOOK Applications

aerie by American Eagle*
BlueNile Wishlist*
Steep and Cheap*
Zappos*
Threadless
Threadless Plus

*Internet Retailer Top 500

FACEBOOK Sponsored Groups

All Posters.com
aerie by American Eagle*
Apple Students*
Champion Fan Zone
Chill with HP Canada*
Contiki
Dell Spot*
Half.com by Ebay
H&M
JanSport
Mark.Girl Cosmetics
I Took the Nike Zoom Challenge*
PINK by Victoria’s Secret*
Reebok*
SouthWest Airlines
Target*
TicketMaster
Virgin Mobile
Walmart Roommate Style Match*

MYSPACE PAGES

American Muscle*
Benefit Cosmetics
Bombay Clothing
C28
Children Salon
CustomInk*
DrJays*
DuWop Cosmetics
EverythingButTheMusic
EHobbies*
Finish Line Powersports
FullBleed
Owl Movement
RocaWear*
Ron Herman
Sam Ash Music Stores*
Stila Cosmetics
Tea and Crumpets
Threadless
Urban Outfitters*
Vroman’s Bookstore
Zirh Men’s Skin Care

SECOND LIFE E-STORES

Shopping In Second Life Explained

I Want One of Those
CKIN2U Secondlife
Second Life Apple Store*
Reebok*
1-800-Flowers*
IBM Repair Shop*
Adidas Shop*
Xerox
StyleHive (Social Shopping)
Phillips
Coca Cola Contest

YOUTUBE / VIDEO PODCASTS

How to Market on YouTube
Selling on Youtube (podcast)

1800Flowers*
2K Sports
BlendTec
Bowflex*
Buy.com*
Helio
Home Shopping Network
IWOOT
MyTravel.com
Napster*
Overstock.com*
Quiksilver
RadioShack*
Sam Ash Music*
Sephora*
ShopNBC*
ThinkGeek*
Tiger Direct*
Zappos*

USER GENERATED RESPONSES

Reebok: Belly’s Gonna Get You
User Response: Lego’s Gonna Get Ya

Dove: Dove Evolution
User Response: Evolution of a Slob

ONLINE COMMUNITIES

Attempted Social Community Built around a brand / store:

Calvin Klein
Meet friends and submit user generated videos (contest)
Weber Grills Audio & Video podcasts, interactive recipes
Threadless Rethreaded
Lucky Magazine
Yub.com (Buy.com’s Social Community)
Kashi

FLICKR MARKETING

EBTM t-shirts
NineTails Store
OwlMovement

FLICKR USER UPLOADED “FAN” PHOTOS

Chumby
Chumby Flickr Page
FullBleed
Tea and Crumpets
Threadless

TWITTER MICROBLOGGING

Amazon
Apple Store
W00t!

VIRAL MICROSITES

Office Max Elf Yourself*
Hanes Socks
SumoGlue.com
Career Builder
Guinness
Fruit of the Loom
Dial Soap for Men
I Can’t Believe It’s Not Butter (Starring Fabio)
HBO
HP ToyRama
GEICO
GLAD
Jockey
Pet Mustache (Burger King)
Rice Krispies
Dial Soap Manluge Game
Dial for Wussies
Wrigley’s Gum
UPS
Taco Bell