110 Ways Retailers are Using Social Media Marketing
Many online retailers are itching to explore the powerful and mysterious world of social media marketing, this was confirmed by the number of social media focused sessions at Shop.org this week. Etailers who want to catch the new wave of online marketing rather than be washed away may find examples of what’s possible and who’s doing it helpful in the planning of new social media marketing ventures. So here’s a list of 110 examples to check out.
Update, September 2009 – many of the sites listed no longer exist so I removed them. Therefore, not quite 110 examples…
FACEBOOK Applications
aerie by American Eagle*
BlueNile Wishlist*
Steep and Cheap*
Zappos*
Threadless
Threadless Plus
*Internet Retailer Top 500
MYSPACE PAGES
American Muscle*
Benefit Cosmetics
Bombay Clothing
C28
CustomInk*
DrJays*
DuWop Cosmetics
RocaWear*
Sam Ash Music Stores*
Stila Cosmetics
Threadless
Urban Outfitters*
SECOND LIFE E-STORES
Shopping In Second Life Explained
I Want One of Those
CKIN2U Secondlife
Second Life Apple Store*
Reebok*
1-800-Flowers*
IBM Repair Shop*
Adidas Shop*
Xerox
StyleHive (Social Shopping)
Phillips
Coca Cola Contest
YOUTUBE / VIDEO PODCASTS
How to Market on YouTube
Selling on Youtube (podcast)
1800Flowers*
2K Sports
BlendTec
Bowflex*
Buy.com*
Home Shopping Network
IWOOT
Napster*
Overstock.com*
Quiksilver
RadioShack*
Sam Ash Music*
Sephora*
ShopNBC*
ThinkGeek*
Tiger Direct*
Zappos*
USER GENERATED RESPONSES
Reebok: Belly’s Gonna Get You
User Response: Lego’s Gonna Get Ya
Dove: Dove Evolution
User Response: Evolution of a Slob
ONLINE COMMUNITIES
Attempted Social Community Built around a brand / store:
Calvin Klein
Meet friends and submit user generated videos (contest)
Weber Grills Audio & Video podcasts, interactive recipes
Threadless Rethreaded
Lucky Magazine
Yub.com (Buy.com’s Social Community)
FLICKR MARKETING
EBTM t-shirts
NineTails Store
OwlMovement
FLICKR USER UPLOADED “FAN” PHOTOS
Chumby
Chumby Flickr Page
FullBleed
Tea and Crumpets
Threadless
TWITTER MICROBLOGGING
VIRAL MICROSITES
Office Max Elf Yourself*
Fruit of the Loom
Dial Soap for Men
Pet Mustache (Burger King)
Dial Soap Manluge Game
UPS
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I love this post. You want examples? Here are examples.
Retailers do seem to be using many more tools. However, some seem to have more success than others.
We think that social media has to be mutually beneficial. Users go to facebook to interact with each other and will only pay attention to businesses that offer a benefit to them as well.
Our company has written a post on whether or not a company should blog.
http://www.apogee-search.com/Blog/index.php/social-media-to-blog-or-not-to-blog
I encourage you to check it out, let us know what you think.
Fantastic compilation!
I’d like to add Clutter Control Freak, http://cluttercontrolfreak.com the blog I created for top 300 online retailer Stacks and Stacks http://www.stacksandstacks.com
It now generates one in 16 visits to the site, and was voted one of the Top 10 Corporate Blogs http://tinyurl.com/657xkw
Even the the President Elect used Social Media Marketing to advance and convert. Its a great new medium for business to jump into the only problem is its a very hard one for them to susceed in.
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It’s amazing as more and more companies join the social networking sites how many non-retail companies refuse to join up. Almost all, if not all, of the Fortune 500 company CEOs are involved in social media, so why shouldn’t everybody else?!