110 Ways Retailers are Using Social Media Marketing


Many online retailers are itching to explore the powerful and mysterious world of social media marketing, this was confirmed by the number of social media focused sessions at Shop.org this week. Etailers who want to catch the new wave of online marketing rather than be washed away may find examples of what’s possible and who’s doing it helpful in the planning of new social media marketing ventures. So here’s a list of 110 examples to check out.

Update, September 2009 – many of the sites listed no longer exist so I removed them. Therefore, not quite 110 examples…

FACEBOOK Applications

aerie by American Eagle*
BlueNile Wishlist*
Steep and Cheap*
Zappos*
Threadless
Threadless Plus

*Internet Retailer Top 500

MYSPACE PAGES

American Muscle*
Benefit Cosmetics
Bombay Clothing
C28
CustomInk*
DrJays*
DuWop Cosmetics
RocaWear*
Sam Ash Music Stores*
Stila Cosmetics
Threadless
Urban Outfitters*

SECOND LIFE E-STORES

Shopping In Second Life Explained

I Want One of Those
CKIN2U Secondlife
Second Life Apple Store*
Reebok*
1-800-Flowers*
IBM Repair Shop*
Adidas Shop*
Xerox
StyleHive (Social Shopping)
Phillips
Coca Cola Contest

YOUTUBE / VIDEO PODCASTS

How to Market on YouTube
Selling on Youtube (podcast)

1800Flowers*
2K Sports
BlendTec
Bowflex*
Buy.com*
Home Shopping Network
IWOOT
Napster*
Overstock.com*
Quiksilver
Sam Ash Music*
Sephora*
ShopNBC*
ThinkGeek*
Tiger Direct*
Zappos*

USER GENERATED RESPONSES

Reebok: Belly’s Gonna Get You
User Response: Lego’s Gonna Get Ya

Dove: Dove Evolution
User Response: Evolution of a Slob

ONLINE COMMUNITIES

Attempted Social Community Built around a brand / store:

Calvin Klein
Meet friends and submit user generated videos (contest)
Weber Grills Audio & Video podcasts, interactive recipes
Threadless Rethreaded
Lucky Magazine
Yub.com (Buy.com’s Social Community)

FLICKR MARKETING

EBTM t-shirts
NineTails Store
OwlMovement

FLICKR USER UPLOADED “FAN” PHOTOS

Chumby
Chumby Flickr Page
FullBleed
Tea and Crumpets
Threadless

TWITTER MICROBLOGGING

Amazon
Apple Store
W00t!

VIRAL MICROSITES

Office Max Elf Yourself*
Fruit of the Loom
Dial Soap for Men
Pet Mustache (Burger King)
Dial Soap Manluge Game
UPS


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