110 Ways Retailers are Using Social Media Marketing


Many online retailers are itching to explore the powerful and mysterious world of social media marketing, this was confirmed by the number of social media focused sessions at Shop.org this week. Etailers who want to catch the new wave of online marketing rather than be washed away may find examples of what’s possible and who’s doing it helpful in the planning of new social media marketing ventures. So here’s a list of 110 examples to check out.

Update, September 2009 – many of the sites listed no longer exist so I removed them. Therefore, not quite 110 examples…

FACEBOOK Applications

aerie by American Eagle*
BlueNile Wishlist*
Steep and Cheap*
Zappos*
Threadless
Threadless Plus

*Internet Retailer Top 500

MYSPACE PAGES

American Muscle*
Benefit Cosmetics
Bombay Clothing
C28
CustomInk*
DrJays*
DuWop Cosmetics
RocaWear*
Sam Ash Music Stores*
Stila Cosmetics
Threadless
Urban Outfitters*

SECOND LIFE E-STORES

Shopping In Second Life Explained

I Want One of Those
CKIN2U Secondlife
Second Life Apple Store*
Reebok*
1-800-Flowers*
IBM Repair Shop*
Adidas Shop*
Xerox
StyleHive (Social Shopping)
Phillips
Coca Cola Contest

YOUTUBE / VIDEO PODCASTS

How to Market on YouTube
Selling on Youtube (podcast)

1800Flowers*
2K Sports
BlendTec
Bowflex*
Buy.com*
Home Shopping Network
IWOOT
Napster*
Overstock.com*
Quiksilver
RadioShack*
Sam Ash Music*
Sephora*
ShopNBC*
ThinkGeek*
Tiger Direct*
Zappos*

USER GENERATED RESPONSES

Reebok: Belly’s Gonna Get You
User Response: Lego’s Gonna Get Ya

Dove: Dove Evolution
User Response: Evolution of a Slob

ONLINE COMMUNITIES

Attempted Social Community Built around a brand / store:

Calvin Klein
Meet friends and submit user generated videos (contest)
Weber Grills Audio & Video podcasts, interactive recipes
Threadless Rethreaded
Lucky Magazine
Yub.com (Buy.com’s Social Community)

FLICKR MARKETING

EBTM t-shirts
NineTails Store
OwlMovement

FLICKR USER UPLOADED “FAN” PHOTOS

Chumby
Chumby Flickr Page
FullBleed
Tea and Crumpets
Threadless

TWITTER MICROBLOGGING

Amazon
Apple Store
W00t!

VIRAL MICROSITES

Office Max Elf Yourself*
Fruit of the Loom
Dial Soap for Men
Pet Mustache (Burger King)
Dial Soap Manluge Game
UPS


Related Articles

39 Responses to “110 Ways Retailers are Using Social Media Marketing”

  1. [...] That’s why I’m thrilled that the Get Elastic eCommerce blog has posted 110 Ways Retailers are Using Social Media…  [...]

  2. [...] les e-commerçants sur les différents réseaux sociaux… Cela donne l’article “110 ways retailers are using social media marketing” (toujours cette même manie des 72 trucs et des 53 machins [...]

  3. [...] Get Inspired 110 Ways Retailers are Using Social Media Marketing [...]

  4. [...] 110 Ways Retailers are Using Social Media Marketing [...]

  5. [...] Linda Bustos at GetElastic Blog has posted links to 110 Ways Retailers are Using Social Media. [...]

  6. [...] Bustos over at Get Elastic offers up a big list of examples of retailers using social media for marketing. Fantastic opportunity to see what others are doing and learn from their [...]

  7. [...] bevor man Gespür und Know-How für Effekte in Netzwerken bekommt. GetElastic.com hat hier eine Liste mit Beispielen zusammengetragen, wie Händler das Social Web für Marketing [...]

  8. [...] 110 Ways Retailers are Using Social Media Marketing (tags: marketing social socialmedia) [...]

  9. [...] demonstration on how Social Media is being used by online retailers and they even created a list of 110 Ways Retailers are Using Social Media which was very effective. Here is a recap of what they discussed in case you missed it. Really well [...]

  10. [...] 110 Ways Retailers are Using Social Media Marketing – Get Elastic Ecommerce Blog Etailers who want to catch the new wave of online marketing rather than be washed away may find examples of what’s possible and who’s doing it helpful in the planning of new social media marketing ventures. So here’s a list of 110 examples to check (tags: social.media social.media.tools) [...]

  11. [...] roundup of over 110 ways online retailers are using social media – from Facebook to MySpace, YouTube, Twitter and viral [...]

  12. [...] are available on our Social Media Blog.  Special thanks to resources with research that helped: 110 Ways Retailers are Using Social Media Marketing and Get Ready to Get Social in 2008, plus others who offered ideas and [...]

  13. [...] This is just one example of Valentine’s Day Marketing and Facebook advertising. For more examples of ecommerce social media campaigns, check out 110 Ways Retailers are Using Social Media. [...]

  14. [...] a lot of showboating at The Blitz.http://leesvilledailyleader.com/articles/2008/04/03/news/news8.txtInnovative ways Retailers are using the social mediaMany online retailers are itching to explore the powerful and mysterious world of social media [...]

  15. [...] focused sessions at Shop.org this week. Etailers who want to catch the new wave of online marketinghttp://www.getelastic.com/social-media-examples/Who Goes There: European Exploration of the New WorldRecounts the stories of famous Portuguese, [...]

  16. I love this post. You want examples? Here are examples.

  17. [...] small business and big business (or big blog vs small blog). At this point, it is best to consider how social media marketing should be used in your marketing effort to get the best return on investment for your [...]

  18. [...] 35+ Examples of Corporate Social Media in Action and 110 Ways Retailers are Using Social Media Marketing. [...]

  19. [...] Look through examples of successful social media campaigns.  There’s a large and growing number of companies that have been successful with social media.  Here are two blog posts that list some of the better ones: 35+ Examples of Corporate Social Media in Action and 110 Ways Retailers are Using Social Media Marketing. [...]

  20. Brittany says:

    Retailers do seem to be using many more tools. However, some seem to have more success than others.

    We think that social media has to be mutually beneficial. Users go to facebook to interact with each other and will only pay attention to businesses that offer a benefit to them as well.

    Our company has written a post on whether or not a company should blog.
    http://www.apogee-search.com/Blog/index.php/social-media-to-blog-or-not-to-blog

    I encourage you to check it out, let us know what you think.

  21. [...] 110 Ways Retailers are Using Social Media Marketing [...]

  22. [...] 110 Ways Retailers are using Social Media is a good breakdown by Linda Bustos provides a platform breakdown of businesses using Facebook, Myspace, Flickr, and other applications. [...]

  23. [...] Get Elastic’s “110 Ways Retailers are Using Social Media Marketing“ [...]

  24. Fantastic compilation!
    I’d like to add Clutter Control Freak, http://cluttercontrolfreak.com the blog I created for top 300 online retailer Stacks and Stacks http://www.stacksandstacks.com

    It now generates one in 16 visits to the site, and was voted one of the Top 10 Corporate Blogs http://tinyurl.com/657xkw

  25. Even the the President Elect used Social Media Marketing to advance and convert. Its a great new medium for business to jump into the only problem is its a very hard one for them to susceed in.

  26. pocketbook 301
    Good sense is a thing all need, few have, and none think they want.
    protisklao

  27. lcd2690wuxi2
    Who is like the wise man? Who knows the explanation of things? Wisdom brightens a man’s face and changes its hard appearance
    valifonikultry

  28. elizabeth cliffe and new york
    really, I never think of the future – it comes soon enough.
    poslidneuyr

  29. foliposterhus says:

    Asko
    Fear not those who argue but those who dodge.
    foliposterhus

  30. inoui fragrance ebay all of life’s experiences, bad and good, make you who you are. Erasing any of life’s experiences would be a great mistake. zamoliskdunt

  31. Bachich says:

    Tipton lemon law
    An explanation of cause is not a justification by reason.

  32. Chris says:

    It’s amazing as more and more companies join the social networking sites how many non-retail companies refuse to join up. Almost all, if not all, of the Fortune 500 company CEOs are involved in social media, so why shouldn’t everybody else?!

  33. [...] Facebook applications were launched last year, first movers in ecommerce included Blue Nile’s Wish List and Backcountry’s Steep and Cheap. I give [...]

  34. [...] 110 esempi di casi di Social Media Marketing da parte di aziende che operano nel retail.In questa pagina è possibile trovare una lunga lista di pagine e applicazioni Facebook, pagine Myspace, [...]

  35. [...] Get Elastic’s “110 Ways Retailers are Using Social Media Marketing“ [...]

  36. [...] out if they have any interest in you working on company social media outlets for them (it is a great tool to know how to use these social outlets from a business perspective. [...]

  37. Many companies are using this, not necessarily as a social element but for business expansion and awareness. Really interesting list!

    Holly X

  38. Alex says:

    Just noticed the post date. How fast things change – myspace, etc…

Leave a Reply

© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS