Smack Talk about Transparent Shopping - Get Elastic #30

Wrapping up Etail West in Palm Desert, Dave O chats with Greg Kaldor of Jellyfish about their hyper-socialized shopping comparison engine with a reserve auction component called Smack Shopping (a smack is to jellyfish what a herd is to bison or a flock is to geese). Topics include group psychology, crowd behavior, honesty in pricing, fair compensation and the unpleasant sting of an angry jellyfish plus there vision of the future of advertising.

MP3 File

[Photo of Jellyfish crew (Greg Kaldor far right)
by DaveO at Etail West]