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Smack Talk about Transparent Shopping - Get Elastic #30

Wrapping up Etail West in Palm Desert, Dave O chats with Greg Kaldor of Jellyfish about their hyper-socialized shopping comparison engine with a reserve auction component called Smack Shopping (a smack is to jellyfish what a herd is to bison or a flock is to geese). Topics include group psychology, crowd behavior, honesty in pricing, fair compensation and the unpleasant sting of an angry jellyfish plus there vision of the future of advertising.

MP3 File

Greg Kaldor of Jellyfish
[Photo of Jellyfish crew (Greg Kaldor far right)
by DaveO at Etail West]

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Sites linking to this article

  1. Social Shopping Comparison Engine Site Roundup and Reviews for Online Retailers - Get Elastic on May 25, 2007
  2. Social Shopping » Blog Archive » Social Shopping Roundup for Online Retailers on August 7, 2007