Comments on: Could Sold Out Products Increase Email Click Through?

By: Product Descriptions: Are You Romancing Your Features? | Get Elastic

Product Descriptions: Are You Romancing Your Features? | Get Elastic — Fri, 18 Dec 2009 11:04:23 +0000

[...] shared my shoe store war stories here before, but that was another trick up my sleeve when selling shoes. I made sure I [...]

By: Michael

Michael — Mon, 03 Aug 2009 11:50:09 +0000

Hey. I am not an adventurer by choice but by fate.
I am from Iceland and learning to write in English, give please true I wrote the following sentence: “Shekinah fellowship some people search for the lord.”

Thank you very much . Michael.

By: Buy PSP Go

Buy PSP Go — Sun, 05 Jul 2009 08:57:36 +0000

As panix says I think if you were to do this you would need to position a substitute product you wanted to push close by. This way people would see one product out of stock but then click through on the similar one next to it – a good way of flushing out unwanted stock.

By: panix

panix — Wed, 06 May 2009 12:08:58 +0000

I’ve been using Øyvind’s suggestion for a while and i’ve seen good results from my email flyers. Creating the need for urgency is good approach, make them feel if they wait it will be to late.

However I’m not sure about sticking a sold out product on the email. If i seen a “sold out” on the email I would think oh well, look for an alternative on the flyer and if i couldnt find one i’d leave before clicking.

By: Ricardas Montvila

Ricardas Montvila — Tue, 05 May 2009 13:25:16 +0000

I suppose the problem with the dynamic loaded images is that it will make the email metrics more difficult. If you want to compare the overall performance of the campaign you would have to try to figure out how to display the before and after (sold out) results.

The way I would implement this is – create static images with a few fake sold out products and in between I would put the key product as “limited stock”. Obviously, as in any other new email campaign A/B testing is the key!

By: Daniel

Daniel — Sun, 26 Apr 2009 13:37:54 +0000

When I see tiger’s “sold out” ads, I assume they added them staticly as some sort of gimmick. If this holds true for others, it takes away from some of the customer reaction dynamically loaded images might cause

By: Anna

Anna — Wed, 22 Apr 2009 15:47:55 +0000

Ah, yes there is the sales angle which of course is going to get people panic buying.. This sort of marketing always works on me and i know better!

By: Andy

Andy — Sat, 18 Apr 2009 13:16:09 +0000

“”….I’m a bit surprised that all the comments are regarding the dynamic feature rather than the “show sold out products on purpose to suggest high demand / active/popular store” idea…”"

Ha! I was thinking the same thing!

I do think the Oyvind’s suggestion has more merit. Creating a sense of urgency should have a better conversion than showing something out of stock.

By: Øyvind

Øyvind — Fri, 17 Apr 2009 09:21:12 +0000

My opinion is that may work in some cases, but generally I would regard it as too risky. A milder form could be to ‘fake’ the stock. Lets say you have 500 items, but the ‘in stock’ online only says 12. Coupled with a time-limited offer I believe you would get the same effect you’re looking for but without the possible negative side.

By: Linda Bustos

Linda Bustos — Fri, 17 Apr 2009 01:00:36 +0000

To clarify, showing sold out product among the mix on purpose does not require the dynamic functionality.