Comments on: Checkout Process Split-Testing Tip from Bryan Eisenberg

By: Michael

Michael — Tue, 07 Feb 2012 15:39:47 +0000

So how do setup a split path test in google website optimiser? Any help much appreciated.

By: Plombier rennes

Plombier rennes — Wed, 10 Nov 2010 12:57:08 +0000

I recommended it on stumbleupon. The only thing that it’s missing is a bit of color. However thank you for this information.

By: Amanda Record

Amanda Record — Sun, 25 Oct 2009 23:01:02 +0000

Amazing post! Thanks for the visuals of other check out processes.

By: TraiaN

TraiaN — Sat, 22 Nov 2008 00:44:11 +0000

I'am always kind of late with your posts, but if anyone is interested on website optimization and wants to test the shopping cart process, I wrote a guideline for designing a more usable progress bar, here: Testing the Checkout Process - The progress bar design. Enjoy!

By: Linda Bustos

Linda Bustos — Tue, 12 Aug 2008 02:29:02 +0000

Whenever something is not offered on most sites, you risk that people won’t get how to use it – especially image navigation. Why not build a prototype and test it on a few people – the least internet savvy people you know

By: Audio Bible

Audio Bible — Tue, 12 Aug 2008 01:27:50 +0000

I am planning on making a new status bar graphic for my shopping cart process. I presently have 3 steps,

shopping cart, billing information and order complete.

Right now a customer can click on previous steps in the status bar and go from the 2 step to the 1st step or from the 1st step to the step, by clicking on the wording in the status bar. The status bar graphic is an image map.

I have noticed many sites to NOT offer this functionally. When I build this new status bar graphic, should I just make it a regular graphic or build in the image map functionally to click on the different part of the status bar?

Any opinion?

By: Dan Shields

Dan Shields — Fri, 14 Mar 2008 23:54:55 +0000

glad I could give some inspiration

By: Linda Bustos

Linda Bustos — Fri, 14 Mar 2008 23:20:23 +0000

Here's the post, thanks John for your insights! The Price of Perfect Optimization

By: Dan Shields

Dan Shields — Fri, 14 Mar 2008 21:36:43 +0000

John,
Thanks for the info, and I would love to read how it went for you guys. I added you to my reader, you guys look like you have a lot of good information to dig through.

By: John Quarto-vonTivadar

John Quarto-vonTivadar — Fri, 14 Mar 2008 17:36:13 +0000

Dan,
It’s completely doable to apply GWO on database driven sites and on dynamic sites in general. All GWO cares about is finding the test script on the test page and the goal script on the Conversion page. That’s it, there’s nothing more complex than that.

As for the objection that you want to hold the content close (and not have it be on the Google server), the answer is that it IS on your site — Google simply makes a copy of it on their server so that when a visitor is earmarked to receive variation X or Y that they get it, while at the same time ensuring that any problems at all in any form that occur during the process will mean that your visitor will see what the original variation was — which is, after all, what you’ve got on your site right now.

I’ll follow up some more on the issue of perfection on our own site GrokDotCom.com