Comments on: Checkout Process Split-Testing Tip from Bryan Eisenberg http://www.getelastic.com/split-path-testing/ #1 Subscribed Ecommerce Blog Mon, 15 Mar 2010 19:40:05 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Amanda Record http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13161 Amanda Record Sun, 25 Oct 2009 23:01:02 +0000 http://www.getelastic.com/split-path-testing/#comment-13161 Amazing post! Thanks for the visuals of other check out processes. Amazing post! Thanks for the visuals of other check out processes.

]]> By: TraiaN http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13159 TraiaN Sat, 22 Nov 2008 00:44:11 +0000 http://www.getelastic.com/split-path-testing/#comment-13159 I'am always kind of late with your posts, but if anyone is interested on website optimization and wants to test the shopping cart process, I wrote a guideline for designing a more usable progress bar, here: <a href="http://www.pitstopmedia.com/sem/testing-checkout-progress-bar-design" rel="nofollow">Testing the Checkout Process - The progress bar design</a>. Enjoy! I’am always kind of late with your posts, but if anyone is interested on website optimization and wants to test the shopping cart process, I wrote a guideline for designing a more usable progress bar, here: Testing the Checkout Process – The progress bar design. Enjoy!

]]> By: Linda Bustos http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13157 Linda Bustos Tue, 12 Aug 2008 02:29:02 +0000 http://www.getelastic.com/split-path-testing/#comment-13157 Whenever something is not offered on most sites, you risk that people won't get how to use it - especially image navigation. Why not build a prototype and test it on a few people - the least internet savvy people you know ;) Whenever something is not offered on most sites, you risk that people won’t get how to use it – especially image navigation. Why not build a prototype and test it on a few people – the least internet savvy people you know ;)

]]> By: Audio Bible http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13155 Audio Bible Tue, 12 Aug 2008 01:27:50 +0000 http://www.getelastic.com/split-path-testing/#comment-13155 I am planning on making a new status bar graphic for my shopping cart process. I presently have 3 steps, shopping cart, billing information and order complete. Right now a customer can click on previous steps in the status bar and go from the 2 step to the 1st step or from the 1st step to the step, by clicking on the wording in the status bar. The status bar graphic is an image map. I have noticed many sites to NOT offer this functionally. When I build this new status bar graphic, should I just make it a regular graphic or build in the image map functionally to click on the different part of the status bar? Any opinion? I am planning on making a new status bar graphic for my shopping cart process. I presently have 3 steps,

shopping cart, billing information and order complete.

Right now a customer can click on previous steps in the status bar and go from the 2 step to the 1st step or from the 1st step to the step, by clicking on the wording in the status bar. The status bar graphic is an image map.

I have noticed many sites to NOT offer this functionally. When I build this new status bar graphic, should I just make it a regular graphic or build in the image map functionally to click on the different part of the status bar?

Any opinion?

]]> By: Dan Shields http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13153 Dan Shields Fri, 14 Mar 2008 23:54:55 +0000 http://www.getelastic.com/split-path-testing/#comment-13153 glad I could give some inspiration :) glad I could give some inspiration :)

]]> By: Linda Bustos http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13151 Linda Bustos Fri, 14 Mar 2008 23:20:23 +0000 http://www.getelastic.com/split-path-testing/#comment-13151 Here's the post, thanks John for your insights! <a href="http://www.grokdotcom.com/2008/03/14/perfect-website-optimization/" rel="nofollow">The Price of Perfect Optimization</a> Here’s the post, thanks John for your insights!

The Price of Perfect Optimization

]]> By: Dan Shields http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13149 Dan Shields Fri, 14 Mar 2008 21:36:43 +0000 http://www.getelastic.com/split-path-testing/#comment-13149 John, Thanks for the info, and I would love to read how it went for you guys. I added you to my reader, you guys look like you have a lot of good information to dig through. John,
Thanks for the info, and I would love to read how it went for you guys. I added you to my reader, you guys look like you have a lot of good information to dig through.

]]> By: John Quarto-vonTivadar http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13147 John Quarto-vonTivadar Fri, 14 Mar 2008 17:36:13 +0000 http://www.getelastic.com/split-path-testing/#comment-13147 Dan, It's completely doable to apply GWO on database driven sites and on dynamic sites in general. All GWO cares about is finding the test script on the test page and the goal script on the Conversion page. That's it, there's nothing more complex than that. As for the objection that you want to hold the content close (and not have it be on the Google server), the answer is that it IS on your site -- Google simply makes a copy of it on their server so that when a visitor is earmarked to receive variation X or Y that they get it, while at the same time ensuring that any problems at all in any form that occur during the process will mean that your visitor will see what the original variation was -- which is, after all, what you've got on your site right now. I'll follow up some more on the issue of perfection on our own site GrokDotCom.com Dan,
It’s completely doable to apply GWO on database driven sites and on dynamic sites in general. All GWO cares about is finding the test script on the test page and the goal script on the Conversion page. That’s it, there’s nothing more complex than that.

As for the objection that you want to hold the content close (and not have it be on the Google server), the answer is that it IS on your site — Google simply makes a copy of it on their server so that when a visitor is earmarked to receive variation X or Y that they get it, while at the same time ensuring that any problems at all in any form that occur during the process will mean that your visitor will see what the original variation was — which is, after all, what you’ve got on your site right now.

I’ll follow up some more on the issue of perfection on our own site GrokDotCom.com

]]> By: Linda Bustos http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13145 Linda Bustos Fri, 14 Mar 2008 00:03:25 +0000 http://www.getelastic.com/split-path-testing/#comment-13145 Hi Dan, yours is an excellent question. I'm assuming your question is posed to all our readers and yes, we'd love to have you jump in with your experiences as on other posts. Playing with GWO is on my ever-growing to-do list, which is why I want to learn all I can about it through Webinars and such. My eyes glaze over analyzing data and statistics so I am never going to be the A/B testing guru :) Perhaps someone from Future Now wants to take the challenge, this would make an excellent blog topic to explain how to perform split tests on dynamic driven sites, with what tools etc. Hi Dan, yours is an excellent question.

I’m assuming your question is posed to all our readers and yes, we’d love to have you jump in with your experiences as on other posts.

Playing with GWO is on my ever-growing to-do list, which is why I want to learn all I can about it through Webinars and such. My eyes glaze over analyzing data and statistics so I am never going to be the A/B testing guru :)

Perhaps someone from Future Now wants to take the challenge, this would make an excellent blog topic to explain how to perform split tests on dynamic driven sites, with what tools etc.

]]> By: Dan Shields http://www.getelastic.com/split-path-testing/comment-page-1/#comment-13143 Dan Shields Thu, 13 Mar 2008 23:19:21 +0000 http://www.getelastic.com/split-path-testing/#comment-13143 A bit off topic but have you guys used the Google Website Optimizer for any of your sites? I know my boss had me look into it when it was first around and then there really wasn't much use for it for a complex dynamic shopping site. Except to do some a/b testing on content areas in which we already have that functionality built in our CMS. I went back there a month back and saw that it was possible to work on dynamic driven websites. But I just haven't looked much more into it. Also being a perfectionist front end guy, I can't stand to take content out of my sites and host it on google then slap a Javascript tag in place. I have talked to our all things Google consultant and he told me he just doesn't think it's useful for a database driven ecommerce sites. but what site isn't? If you guys have any more thoughts on it I would love to hear them. Of if they went more into that in the webinar. A bit off topic but have you guys used the Google Website Optimizer for any of your sites? I know my boss had me look into it when it was first around and then there really wasn’t much use for it for a complex dynamic shopping site. Except to do some a/b testing on content areas in which we already have that functionality built in our CMS.

I went back there a month back and saw that it was possible to work on dynamic driven websites. But I just haven’t looked much more into it.

Also being a perfectionist front end guy, I can’t stand to take content out of my sites and host it on google then slap a Javascript tag in place.

I have talked to our all things Google consultant and he told me he just doesn’t think it’s useful for a database driven ecommerce sites. but what site isn’t? If you guys have any more thoughts on it I would love to hear them. Of if they went more into that in the webinar.

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