Spoon Sisters Take New Twist on Merchandising
Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck.
The retailer also has an interesting approach to merchandising it’s kitchy skus that would make Copyblogger proud - rotating teasers like “To find out who’s on first, click here.”
I think this works well for this kind of retailer. Not to mention I found this site through StumbleUpon, which often sends more traffic than any other referral source, especially for smaller websites. StumbleUpon users like serendipity, and watching the scrolling teasers are a useful way to point new traffic deeper into the site and perhaps reduce bounce rate.
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Finding a product line is not a hot issue today but to have a amazing price for them, pls can your highlight some most discounted online store.
Cute statements but no need to double click. Interesting usability issue; says something about something.
In its simplest form, it’s a product rotator, but the uniqueness is in the messaging it shows - very different. I love how they just don’t have the name of the product though, something I’m sure Brian would indeed praise.
I don’t understand the double-click message though - a single click worked just fine.
Very interesting… works on several levels…
Firstly there’s the curiosity… I want to know WHY it’s OK for kids to play with their food so I click it.
Secondly it addresses the customer’s problem - “I need something for a dinner party”, rather than just showing a list of products and relying on the customer to make the connection.
I think they need a larger list in there though - it gets repetitive fast. Although I’m seeing a different list to yours so either they change them every day or else they’re A/B testing.
Cute site too, thanks - I have a friend who needs more spoons.
Yeah, they may have updated it since I grabbed the screen shots.
…great price and customer service.
I really like Spoon Sister’s idea. Maybe I can use it with my own site. ;)
Much better than a rotating banner ad, even one that links to an internal page, because they phrasing is so catchy - and just enough of a tease to make you wonder. Why did they say “double click” though? That’s the first thing I wondered (and I see Blue Acorn commented about the same thing). Is it just meant to be another anomoly, do you think?
Unfortunately I know from experience that StumbleUpon traffic never converts, it just serves to give short bursts of traffic.
This is a really great idea, but unless they have built in the ability to track these rotating sales lines/links then they may not be able to monitor the effect.