Using the Force at Online Market World + Webinars!

Later this week, Jason Billingsley will be presenting a Star Wars themed talk titled: E-Commerce “Must-Haves” and “Should Haves” for the Small, Medium and Growing Business at Online Market World. I had a peek at the slide deck, and I have to say it looks entertainingly brilliant.

This session is one of 3 that make up the Online Market World eCommerce Technology Module (thanks to Bernardine Wu from FitForCommerce for pulling this all together). These sessions are of special interest to E-commerce managers, IT managers, Web/hosting/infrastructure managers, CFOs and lead web design/development managers.

Here are the details:

Focus: While e-marketers, e-merchandisers and customer experience managers are focused on the storefront-like customer experience, the e-commerce/technology manager needs to keep the infrastructure operating flawlessly while providing the flexibility and adeptness to offer up the customer experiences and e-commerce capabilities needed to stay competitive. This module will cover relevant topics important to e-commerce/technology professionals including those that keep us up at night (e.g. hosting, scalability and reliability) and those that provide competitive advantage (e.g. features, functions, systems).

Sessions:

1. E-Commerce ‘Must Have’ and ‘Should Have’ Capabilities for the Small, Medium and Growing Online Company

This session will review a comprehensive list of ‘must have’ and ’should have’ features and functionality for e-commerce sites including live examples of the top 10. Important features and functionality covered will include webstore features, data [management?], integrations and infrastructure. Expert presenters will cover this topic in a structured presentation with handouts.
Moderator:
· Mike Miller – VP, Business Development - FitForCommerce
Panelists:
· Jason Shaw – Founder & Co-Owner - MyPerfectColor.com & Breslow Design Center
· David Goldsholle – CEO - Hardware & Tools
· Jason Billingsley – VP, Innovation - Elastic Path

2. How to Choose a Technology Provider/Partner

In this session you’ll learn technology selection best practices (for both platform-wide and point solutions) from rigorous diligence, to selecting the right ‘fit’ provider, to ensuring the optimal contracts and successful engagement. The scope of this session will cover both functional and technical elements. An expert presenter will set the framework and three practitioners will share their experiences and lessons learned.
Moderator:
· Bernardine Wu – CEO - FitForCommerce
Panelists:
· Sean Quigley – Owner - Paxton Gates
· Mike Bridge – VP, Marketing & Product Management - PASCO Scientific
· Bliss Dake - VP of eCommerce and Operations - Mighty Leaf Tea

3. Best Practices in E-Commerce Implementations - Whether In-House, Licensed, On-Demand or a Hybrid

The session addresses best practices for implementing a major change to ensure a successful outcome. The scope of this session will includes both functional and technical elements. An expert presenter will set the framework and three practitioners will share their experiences and lessons learned.
Moderator:
· Danielle Savin - Former VP eCommerce - Playboy & Fredrick’s of Hollywood
Panelists:
· Elaine Raffel – Executive Director of Marketing - Stanley Korshak
· Jill Salomon – Director of eCommerce Encyclopedia Britannica
· Chris d’Eon – Founder - iMarketers.org & EZStepMarketing.com

Can’t make it to Online Market World? No worries, why not make it a point to attend an online seminar? Here’s a shortlist of upcoming free web events…

Upcoming Webinars

Andy Beal’s Online Reputation Management Webinar

Online Reputation Management expert Andy Beal provides an introduction to online reputation management and walks you through tactics for individuals and businesses alike.

Wednesday, October 1st @ 2008 1:00 PM - 2:00 PM EDT

Register today for Andy’s Online Reputation Management Webinar

Holiday Wish List for Mobile Commerce

Retailers love growing store traffic and improving the brand experience, but mobile devices are rarely part of the equation. Present-day technology isn’t ready for mobile checkout. However, today’s cell phones can be used by in-store consumers as an effective “kiosk on the hip.” In this session, Bill Mirabito will outline how mobile technology can help retailers drive cross-channel sales this holiday season.

In this webinar, you will learn how to:

• Engage in-store consumers and get them to register their device
• Deliver enhanced product information to consumers in the aisle
• Direct shoppers to alternate store locations with available inventory
• Create wish lists in store and share gift registries for holiday shopping
• Personalize recommendations and promotions for cross-channel consumers

Guest Speaker: Bill Mirabito, Founder and Principal Consultant, B2C Partners

Thursday, October 23, 2008 @ 9:00 AM - 10:00 AM PDT

Register today for Holiday Wish List for Mobile Commerce

Delivering an Integrated Ecommerce Experience for Empowered Customers (Product Webinar)

Oracle is partnering with Elastic Path to deliver an Internet Seminar on Retail ecommerce.

Today’s empowered customer is better informed, has higher expectations, and has the voice to affect your success. To succeed, your business needs to deliver an integrated ecommerce experience that starts at the storefront and ends with fulfillment and service. In this Internet Seminar, we will discuss how online retailers can thrive with constantly shifting customer preferences, and integrate with existing enterprise applications to deliver a consistent experience.

In this one-hour session, you will learn how to:

* Integrate existing enterprise applications and ecommerce with key interaction points to deliver a seamless customer experience
* Use multiple stores to connect with customer groups with similar needs
* Engage and convert more customers with ecommerce best practices
* Drive additional traffic to your stores through organic search engine results

There will also be time for your questions.

Speaker: Peter Sheldon, Product Manager, Elastic Path
Panel Speaker: Josh Lannin, Director of Product Management, Enterprise 2.0, Oracle
Moderator: Richard Sharp, Director of Marketing, Elastic Path

Tuesday, October 14, 2008 @ 12:00 p.m. EDT/ 9:00 a.m. PDT Click Here to register now for this Free Internet Seminar.