Strategies for Driving Traffic from SEOmoz

Rand Fishkin (AKA RandFish), CEO & Co-Founder of SEOmoz, a Seattle-based Search Engine Optimization firm, posted an article several months back which I repeatedly peek back at. I was using their handy SEO Page Strength tool today when i re-read his list again so I think it is time to share a bit of his wisdom with you.

The article “10 Remarkably Effective Strategies for Driving Traffic” is useful because it outlines useful “white hat” (meaning ethical and professional) methods of improving visitor rates. The tips really center around producing quality content by suggesting that creative thinking and compelling writing are the cornerstones of an SEO strategy as opposed to ethically dubious schemes such as content scraping, URL hi-jacking and non-relevant keyword loading.

For retailers, the trick is getting shoppers to find your site amidst all the clutter without spending the farm bidding on ultra-competitive Pay Per Click ads. Over the past few months when reading this article (and others like it e.g. Forrester study), I conduct a mental straw poll to see which techniques I have employed in my Marketing Coordinator capacity at Elastic Path while also making note of which techniques to try next.

Anyhow, here’s Rand’s tips but remember … Randfish’s original post includes all sorts of info about the reasons and expected results.

#10 - Targeting Unmonetized Searches

#9 - Creating Controversy

#8 - Maps & Mashups

#7 - Event Coverage

#6 - Top Ten Lists

#5 - Online Tools

#4- Graphic & Web Design (using CSS)

#3 - Leveraging Social Networks

#2 - Blogging & Blog Comments

#1 - Reporting Remarkable News

Again Randfish’s article 10 Remarkably Effective Strategies for Driving Traffic is loaded with screenshots and lengthy, useful discourse on each of these points. You can Digg the article too.

Keep in mind, SEOmoz’s Page Strength Tool is ultra-handy as it gauges your URL’s search readiness based on a battery of tests checking ranking at Yahoo, Google, Wikipedia, Technorati, Archive.org’s Way Back Machine and your site itself to produce a useful metric as well as resultant tips for improving your site’s findability.