Amazons Novel Way To Build Customer Loyalty

Do you sell products that lend themselves to repeat purchases? This could be vitamins, pharmacy, contact lenses, hair product, office supplies, grocery or anything that you expect someone to “use up.”

Amazon sells, amongst other things, coffee beans. Check out the offer for free shipping and a 15% discount for customers who want to subscribe to the product:

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Here’s what Amazon’s doing right:

1. Offers of free shipping and discount are strong motivators for repeat purchases.
2. Allows you to select the subscription schedule for 1, 2, 3 or 6 months.
3. Provides a customer service, no need to return to the site again, place order and wait when quantities get low.
4. The offer is placed in the product description and right near the cart button. Impossible to miss if you want to buy this product.

I bet you’ll be hard pressed to find many other online retailers taking advantage of this technique.


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3 Responses to “Amazons Novel Way To Build Customer Loyalty”

  1. Tomer says:

    Very nice tactic, kinda based on the “fruit of the month” idea and those kind of things, very nice.

    My company sells perfumes, so it COULD work – but the amount of time it takes for someone to use up a bottle of perfume usually cannot be estimated as it depends on many factors…

    Some other similar ideas is to send a different kind of coffee every month so they can try different things…

    I’m gonna think about a way to get this working with my store. Thanks for the idea Amazon… :P

  2. Welcome to Get Elastic, Tomer :D

  3. @Tomer

    We have a customer who does makeup samples with each order of cosmetics. I don’t think it would be a stretch if you offered monthly sample packs, or monthly bundles.

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