Comments on: Customer Feedback: Persuasion and Usability Matter http://www.getelastic.com/survey-usability/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Taneka Basbashttp://www.getelastic.com/survey-usability/comment-page-1/#comment-34950 Taneka Basbas Wed, 27 Oct 2010 00:56:47 +0000 http://www.getelastic.com/?p=3144#comment-34950 Nice. Thanks for posting this. It is always awesome to see someone educate the public. Nice. Thanks for posting this. It is always awesome to see someone educate the public.

]]> By: supra footwearhttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17841 supra footwear Fri, 17 Jul 2009 08:10:38 +0000 http://www.getelastic.com/?p=3144#comment-17841 pay careful attention to persuasion (copy) and usability (design and delivery). that is right. pay careful attention to persuasion (copy) and usability (design and delivery). that is right.

]]> By: Robhttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17839 Rob Mon, 09 Mar 2009 05:31:31 +0000 http://www.getelastic.com/?p=3144#comment-17839 I would have to agree with Dan Barkers comment in regards to #2. Way too often visitors skim content, and don't always go(with their eyes) where they are supposed to. Having every call to action as specific as possible can reduce a ton of headaches for customer service. I would have to agree with Dan Barkers comment in regards to #2. Way too often visitors skim content, and don’t always go(with their eyes) where they are supposed to. Having every call to action as specific as possible can reduce a ton of headaches for customer service.

]]> By: Linda Bustoshttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17837 Linda Bustos Thu, 26 Feb 2009 18:34:46 +0000 http://www.getelastic.com/?p=3144#comment-17837 @Simon, Surveys like ForeSee use popups which are great because they don't hijack folks from the site, (and often they are triggered after customer has left the site) but the tradeoff might be that people don't like pop ups. @Simon,

Surveys like ForeSee use popups which are great because they don’t hijack folks from the site, (and often they are triggered after customer has left the site) but the tradeoff might be that people don’t like pop ups.

]]> By: Simon Williamshttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17835 Simon Williams Wed, 25 Feb 2009 22:14:02 +0000 http://www.getelastic.com/?p=3144#comment-17835 The Survey Monkey survey doesn't seem to give me the option of taking people back to my site if participants exit the survey. Perhaps that is an option for one of the paid membership packages. I have also put a link on the order conformation page to remind customers to take the survey after they make a purchase. The Survey Monkey survey doesn’t seem to give me the option of taking people back to my site if participants exit the survey. Perhaps that is an option for one of the paid membership packages.

I have also put a link on the order conformation page to remind customers to take the survey after they make a purchase.

]]> By: Linda Bustoshttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17833 Linda Bustos Wed, 25 Feb 2009 16:09:12 +0000 http://www.getelastic.com/?p=3144#comment-17833 @Eric, Thank you for the clarification :) @Simon, I couldn't find the Survey Monkey on your site but found it on your blog. I think the survey length is great and the Survey Monkey tool is fine, the only thing that concerns me is if I exit the survey I'm taken to a Survey Monkey landing page rather than return to your blog or site -- is there a way to change that? @Eric,

Thank you for the clarification :)

@Simon,

I couldn’t find the Survey Monkey on your site but found it on your blog. I think the survey length is great and the Survey Monkey tool is fine, the only thing that concerns me is if I exit the survey I’m taken to a Survey Monkey landing page rather than return to your blog or site — is there a way to change that?

]]> By: Tao -Board Games Canadahttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17831 Tao -Board Games Canada Wed, 25 Feb 2009 07:41:43 +0000 http://www.getelastic.com/?p=3144#comment-17831 Good article, and yes, I definitely agree that there are other ways to configure a survey. In many ways, many of the questions I've found on online surveys can be more easily (and effectively) dealt with via usability testing and A/B testing. Good article, and yes, I definitely agree that there are other ways to configure a survey. In many ways, many of the questions I’ve found on online surveys can be more easily (and effectively) dealt with via usability testing and A/B testing.

]]> By: Simon Williamshttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17827 Simon Williams Tue, 24 Feb 2009 20:03:44 +0000 http://www.getelastic.com/?p=3144#comment-17827 Great post, we have been thinking along the same lines with our website boystomengifts.com. We have made a free survey using Survey Monkey and sent it to our subscribers and also linked to it from several pages including the contact us page. This is the wording I used on the link: "We value your opinions and would be grateful if you would complete our anonymous quick 7 question survey." This addresses several friction points at once. Firstly will I get spammed?, secondly how long is this gonna take?, and thirdly to reinforce how quick it is I have listed how many questions there are?. Take a look, all feedback is valuable. Regards Simon Great post, we have been thinking along the same lines with our website boystomengifts.com.

We have made a free survey using Survey Monkey and sent it to our subscribers and also linked to it from several pages including the contact us page.

This is the wording I used on the link:
“We value your opinions and would be grateful if you would complete our anonymous quick 7 question survey.” This addresses several friction points at once. Firstly will I get spammed?, secondly how long is this gonna take?, and thirdly to reinforce how quick it is I have listed how many questions there are?.

Take a look, all feedback is valuable.

Regards
Simon

]]> By: Eric Headhttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17825 Eric Head Tue, 24 Feb 2009 19:10:53 +0000 http://www.getelastic.com/?p=3144#comment-17825 Linda, Thank you very much for your critic and analysis of the ForeSee survey device - these are great points for us to take to heart! A couple of points to consider: 1) The "welcome" text is completely configurable by the client; while we will make recommendations on wording, it is ultimately up to the client to write the copy. Also, many of our clients do in fact state expected time to complete...usually in the 3 minute range on average; 2) The survey trigger options are also very configurable in terms of where and how the survey presents to the user; these also are controlled on the client side; 3) The client has good flexibility in terms of number of total # of questions on the survey - we will have a blend of scientifically-based model questions + any custom questions the client desires; any given survey is typically 20-30 questions in length and our average response rate is 7-9%. Thank you again for initiating the dialog - please don't hesitate to let me know if there are other questions on the matter. Eric Head ForeSee Results Linda,
Thank you very much for your critic and analysis of the ForeSee survey device – these are great points for us to take to heart!

A couple of points to consider:
1) The “welcome” text is completely configurable by the client; while we will make recommendations on wording, it is ultimately up to the client to write the copy. Also, many of our clients do in fact state expected time to complete…usually in the 3 minute range on average;
2) The survey trigger options are also very configurable in terms of where and how the survey presents to the user; these also are controlled on the client side;
3) The client has good flexibility in terms of number of total # of questions on the survey – we will have a blend of scientifically-based model questions + any custom questions the client desires; any given survey is typically 20-30 questions in length and our average response rate is 7-9%.

Thank you again for initiating the dialog – please don’t hesitate to let me know if there are other questions on the matter.

Eric Head
ForeSee Results

]]> By: Cynthiahttp://www.getelastic.com/survey-usability/comment-page-1/#comment-17823 Cynthia Tue, 24 Feb 2009 18:53:21 +0000 http://www.getelastic.com/?p=3144#comment-17823 Thanks for breaking it down and serving up some great pointers! Thanks for breaking it down and serving up some great pointers!

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