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Currently browsing posts related to: ben-plehal

Customer Personalization and Perfection - Get Elastic #27

Posted March 5, 2007 * Comments(0)

Choosing the perfect set of skis or an ideal board can be a tricky proposition in person but online fitting can be even more challenging. Dave O is joined by Ben Plehal of ski and snowboard retailer Evogear for Part 2 of the conversation from Etail West.

Along with Jason Billingsley, they discuss strategies for giving personal attention to each customer in a multi-channel business plus tips on driving traffic to your enterprise and a few thoughts on AJAX and ways to improve the shopping experience.

MP3 File

Ben Plehal of Evogear on Get Elastic Podcast
[Photo of Ben Plehal by DaveO at Etail West]

Carving out a Multi-Channel Retail Culture - Get Elastic #26

Posted March 5, 2007 * Comments(0)

Ski and Snowboard multi-channel retailer Evogear.com began online and grew their success into brick and mortar and phone center channels. Tech Operations Manager Ben Plehal explains EvoGear’s ecommerce journey and shares lessons on maintaining a high quality customer experience.

This is Part One, keep your ears open for Part Two.

MP3 File

Ben Plehal of Evogear
[Photo of Ben Plehal by DaveO at Etail West]