At Book Expo America in NYC, host Dave O learns how retailers can advertise on popular blogs to reach their preferred demographic. Lanae and Nicole from Blogads.com (Blogads blogs - natch) also explain the myriad benefits to retailers resultant from targeting early-adopters and taste-setting consumers on niche blogs.

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Get Elastic host DaveO chats with Lanae and
Nicole of Blogads.com at Book Expo America in NYC

See also:

Book Expo America blog by Event Director Lance Fensterman
Blogads’ blog
Perez Hilton (celebrity gossip blog)
Chris Pirillo - Gnomedex (geeky fun)

As the Book Expo of America tradeshow in NYC winds down, Elastic Path’s ‘Away Team’ of Mark, Ryan and Dave O recap what they’ve learned about the book publishing industry in the midst of period of transition including the challenge of establishing new distribution methods without cannibalizing existing channels - plus random celebrity spotting and show banter.

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Music “That’s no Dream” by Derek K. Miller of Penmachine

Bonus Snapshots After the Break Continue Reading:
Breaking Down the Book Expo - Get Elastic Vidcast #3 »

On the eve of the Tri-Coastal E-commerce Trade Show Summer Tour, Dave O has a quick chat with Andrew, a friend of Elastic Path, about the upcoming shows.

Including:

• ACCM in Boston - booth #453 - http://www.accmshow.com/accm07
• Book Expo America in NYC - booth #1429 - http://www.bookexpoamerica.com
• Internet Retailer in San Jose - booth #1325 - http://www.internetretailer.com/IR2007/
• eTail UK in London - http://www.etailuk07.co.uk

They share some hockey stories and marketing anecdotes along the way and invite you to stop by the booth at any show to say hello and score some premium EP schwag.

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