At Book Expo America in NYC, host Dave O learns how retailers can advertise on popular blogs to reach their preferred demographic. Lanae and Nicole from Blogads.com (Blogads blogs - natch) also explain the myriad benefits to retailers resultant from targeting early-adopters and taste-setting consumers on niche blogs.

MP3 File

Get Elastic host DaveO chats with Lanae and
Nicole of Blogads.com at Book Expo America in NYC

See also:

Book Expo America blog by Event Director Lance Fensterman
Blogads’ blog
Perez Hilton (celebrity gossip blog)
Chris Pirillo - Gnomedex (geeky fun)

I think we need tour t-shirts like a rock band but since that is unlikely, here’s the info about our forthcoming adventures to trade shows in Boston, NYC, San Jose and London.

ELASTIC PATH IS HITTING THE ROAD!

We are heading out on a tri-coastal tour and we want to meet with you. Come by to say a real-life “hello” or schedule a personal one-on-one meeting to discuss your ecommerce project, see a live demo, or just talk
shop. Plus, participate in some great events to energize your ecommerce operations.

Not attending one of the following shows? That’s okay. If you are located in any of the cities we are visiting, we’d still love to meetup.

Here is where you will find us:

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ACCM - Boston, MA, May 21-23
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Our first trip is to the ACCM conference where the focus is on helping multi-channel catalogers take sales to the next level. It is the largest conference for catalog & Internet merchants - join us at booth #453.
http://www.accmshow.com/accm07/

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Book Expo America (BEA) - NYC, NY, June 1-3
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USA’s biggest city is hosting the world’s biggest book show and we’ll be there. Publishers and retailers can learn how Elastic Path customers like Random House are effectively selling online - join us at booth #1429.
http://www.bookexpoamerica.com

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Internet Retailer - San Jose, CA, June 4-7
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Last year, this venerable show saw the debut of the Elastic Path contortionists to re-enforce our message of flexibility. We’re back again this year to visit with prospects, customers, and colleagues like our friends from PowerReviews. You won’t want to miss what we have in store at this year’s event - join us at booth #1325.
https://www.internetretailer.com/IR2007/registration_exh.asp
–> NOTE: Save $100 off registration using code EC7163 <–

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eTail UK - London, UK, June 12-14
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Meet with an Elastic Path SEO expert during the Search Day roundtables at eTail’s inaugural UK event. We’ll be in Piccadilly hosting the official Podcast Station and recording episodes of the Get Elastic podcast series. Also, meet with Elastic Path customers, I Want One of Those! and Electric Shopping.
http://www.etailuk07.co.uk
–> NOTE: Get 25% off the main conference using code XU95 <–

LET’S TALK
Call us to schedule a time for a personal chat on site. We can discuss your impending projects and pain points plus bring in experts from our team as needed for a quality consultation.