Does Price Influence Cart Abandonment? You Better Believe It
Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...
8 Tips for Recovering Abandoned Shopping Carts
What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing?
How about cart recovery?
We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
Shopping Cart Page Checklist: 16 Things I Look For
Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the ...
Checkout Optimization: Are You Testing The Wrong Thing?
If your cart abandonment rate is, say, 58% – where do you start to fix the problem?
Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges.
But ...
Google Checkout – What is it?
Google has finally release a product/service that is NOT stamped with a ‘beta’ moniker – Google Checkout. I am a fan of Google. I don’t believe they are turning into an evil empire, nor are they taking over the world. However, ...
Subscribe by RSS
