How to Save Abandoned Carts Without an Email Address
It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale.
Some sites, like Amazon, make the email ...
Shopping Cart Abandonment Stats [Infographic]
While shopping cart abandonment statistics vary between 50% and 70%, depending on the study, it’s always useful to see why people abandon carts. This week’s infographic was created by Milo remixed from comScore data. Hat tip to Econsultancy ...
Upcoming Ecommerce Checkout Webinar
If you missed my session on checkout optimization at Affiliate Management Days last month, you’ve got a second chance to hear the presentation. Join me and Invesp Consulting on Wednesday, April 18 at 9am PT / 12pm ET.
Here are the details…
Maximizing ...
Does Price Influence Cart Abandonment? You Better Believe It
Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...
8 Tips for Recovering Abandoned Shopping Carts
What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing?
How about cart recovery?
We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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