Good Customer Service Still The Best Word-Of-Mouth Marketing Strategy
Comments(21) Zaz Lamarr hearts Zappos. She really does.
On her personal blog Writing, Cooking, Life, Zaz gives testimony of exceptional service from an online retailer back in July:
“One bright, extraordinary note in all of the sad stuff of the last few weeks - in May we had ordered several pairs of shoes from Zappos for my mom. She’d lost a lot of weight, and her old shoes were all too big. She had a whole new wardrobe of clothes in pretty colors, that fit, so I wanted her to have some pretty shoes that fit, too, when I took her up to Oregon to stay where her sister is. Out of seven pairs, only two fit. Not bad considering she’d never been this thin, so I was winging it, and the return shipping is free.
The rest were here waiting to be returned. Because of various circumstances - lost label, my mom being hospitalized and me being away, the shoes were never sent back. There’s a time limit on the return of 15 days. Remember this. When you do a return to them, they pay the shipping, but you have to get the shoes to UPS yourself. Remember this, also.
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