18 API Business Models Deconstructed
Behind ecommerce’s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog ...
Why HTML5 Should Replace Native Apps for Ecommerce
Today’s post expands on one of my predictions for 2013 that could be somewhat controversial:
HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of ...
The Rise of Shopping APIs [Infographic]
Infographic Friday comes early this week, we’ve teamed up with Monetate on the Rise of Shopping APIs.
Click image to enlarge
Tweetable stats:
100 new APIs are launched every week Tweet this
Programmable Web estimates there’ll be 30K APIs ...
t-commerce: 11 Innovations to “Watch”
What is t-commerce, exactly?
If you Google t-commerce (or tcommerce), you’ll get results describing touch commerce (mobile), tablet commerce, Twitter commerce (no kidding), and television commerce.
Will the real t-commerce please stand up?
I won’t ...
Checkout Optimization: Are You Testing The Wrong Thing?
If your cart abandonment rate is, say, 58% – where do you start to fix the problem?
Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges.
But ...
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