Founder of gift and gadget retailer I Want One of Those, Tim Booth chats with Dave O at eTail UK about starting his business, keeping it fresh, sourcing products internationally and forming successful partnerships for the customer’s benefit.

MP3 File

One of our most endearing customers is I Want One of Those - a gift and gadget retailer in the UK (see Harry’s visit in Harry Wants One of These vidcast). They sell a crazy variety of products and experiences in a site with a sense of humour.

While riding the SeaBus passenger ferry home last night, I noticed iWoot was named the “Geek of the Week” in the April 5, 2007 edition of Vancouver arts and entertainment paper, The Georgia Straight.

Dave Watson writes a column on tech topics called Dot Comment and had this to say in the “Geek of the Week” sidebar,

Yes, the Net is stuffed with stores that sell weird crap but even so, British retailer I Want One of Those (iwantoneofthose.com) deserves special mention. Whether it’s a kit of decorative plastic pieces that turn a potato into R2-D2 or Darth Vader, a radio-controlled pirate ship, a USB-powered humping dog toy, or an inflatable sumo-wrestler suit, it’s likely that your shopping cart remains “disappointingly empty” for long.

Personally, I think their Experiences and Adventures are top-notch and I’d be pleased with doing any of them from driving a rally car to flying a glider. Yup, I definitely Want One of Those.

I think we need tour t-shirts like a rock band but since that is unlikely, here’s the info about our forthcoming adventures to trade shows in Boston, NYC, San Jose and London.

ELASTIC PATH IS HITTING THE ROAD!

We are heading out on a tri-coastal tour and we want to meet with you. Come by to say a real-life “hello” or schedule a personal one-on-one meeting to discuss your ecommerce project, see a live demo, or just talk
shop. Plus, participate in some great events to energize your ecommerce operations.

Not attending one of the following shows? That’s okay. If you are located in any of the cities we are visiting, we’d still love to meetup.

Here is where you will find us:

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ACCM - Boston, MA, May 21-23
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Our first trip is to the ACCM conference where the focus is on helping multi-channel catalogers take sales to the next level. It is the largest conference for catalog & Internet merchants - join us at booth #453.
http://www.accmshow.com/accm07/

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Book Expo America (BEA) - NYC, NY, June 1-3
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USA’s biggest city is hosting the world’s biggest book show and we’ll be there. Publishers and retailers can learn how Elastic Path customers like Random House are effectively selling online - join us at booth #1429.
http://www.bookexpoamerica.com

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Internet Retailer - San Jose, CA, June 4-7
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Last year, this venerable show saw the debut of the Elastic Path contortionists to re-enforce our message of flexibility. We’re back again this year to visit with prospects, customers, and colleagues like our friends from PowerReviews. You won’t want to miss what we have in store at this year’s event - join us at booth #1325.
https://www.internetretailer.com/IR2007/registration_exh.asp
–> NOTE: Save $100 off registration using code EC7163 <–

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eTail UK - London, UK, June 12-14
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Meet with an Elastic Path SEO expert during the Search Day roundtables at eTail’s inaugural UK event. We’ll be in Piccadilly hosting the official Podcast Station and recording episodes of the Get Elastic podcast series. Also, meet with Elastic Path customers, I Want One of Those! and Electric Shopping.
http://www.etailuk07.co.uk
–> NOTE: Get 25% off the main conference using code XU95 <–

LET’S TALK
Call us to schedule a time for a personal chat on site. We can discuss your impending projects and pain points plus bring in experts from our team as needed for a quality consultation.

Elastic Path CEO Harry Chemko visits with UK-based gift and gadget retailer, “I Want One of Those.” After racing mini-cars and tiny motorcycles, IWOOT’s Angus and Simon offer insight into why they like Elastic Path, the benefits of using open source software, the importance of scalability and growing a successful retail storefront before getting back to “product testing” the shelves of unique toys.

[video editing by DaveO for Get Elastic blog/podcast]