Subscribe via RSS FeedAmazon Tabs’ Extinction Means Better Customer Experience
Comments(4) Amazon’s new redesign launch is all the buzz this week. The site that popularized horizontal tabbed navigation has now ditched them completely.
You can check out the larger image with feature tour over at Amazon. The redesign is being rolled out in phases, so you may or may not be able to see the changes just yet.
The 4 S’s of Amazon Customer Experience
Why these changes? Amazon conducted extensive usability tests and concluded that people are interested in 4 things:
“We concentrated on shopping, searching, saving, and buying–the four activities that customers have repeatedly told us are the most important to them. They’re now prominently featured at the top of every page on the site.”
SSSB just doesn’t make a good mnemonic, so I propose we refer to these factors as the 4 S’s: Continue Reading:
Amazon Tabs’ Extinction Means Better Customer Experience »
