Subscribe via RSS FeedMost Blogged About Online Retailers - Are They Really?
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Nielsen Online recently released some data from the top 1,000 influential blogs (determined by inbound link popularity) and discovered that gift recommendations, reviews and gift buying guides were all the buzz in the blogosphere.
As you would expect, gadgets, gaming gifts and other techie stuff was most discussed according to the press release. Which makes this leaderboard a bit of a head-scratcher:
Top Online Retailers Ranked by Buzz Growth for Week Ending December 2nd
| Online Retailer | Week over Week Buzz Growth |
| 1. Overstock.com | 122% |
| 2. Orbitz.com | 97% |
| 3. JC Penney | 94% |
| 4. Dell | 52% |
| 5. Travelocity.com | 49% |
| 6. Netflix.com | 40% |
| 7. MSN Shopping | 30% |
| 8. Hallmark | 22% |
| 9. Lowes | 22% |
Source: Nielsen Online
Are these really the top discussed retailers for product reviews and recommendations? Hallmark? Last time I checked, Hallmark wasn’t sellin’ no iPhones or Wiis. So I looked under the hood at Google Blog Search, and found that there were a lot of results for Hallmark on deals/coupon sharing sites, Hallmark buildings, the Hallmark Channel, and Paris Hilton suing Hallmark for cards like this:
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