At Internet Retailer in San Jose, Sitebrand’s Justin Shimoon joins Dave O to discuss strategies for presenting content with geographical granularity, the real deal on conversion rates, and the bottom-line benefits of presenting relevant content for shoppers’ tastes - fortified with real-life examples from online retailers, plus a bit of Stanley Cup playoff banter.

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[Elastic Path's Dave O chats with SiteBrand CEO Justin Shimoon - photo by Andrew, on Flickr]

Founder of gift and gadget retailer I Want One of Those, Tim Booth chats with Dave O at eTail UK about starting his business, keeping it fresh, sourcing products internationally and forming successful partnerships for the customer’s benefit.

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NOTE: CK, one of Elastic Path’s QA Engineers, pointed out a borked link on this podcast so here is a fresh version of Get Elastic podcast Episode #21 featuring Chris Anderson at eTail West. Sorry for any inconvenience and enjoy!

At Etail West trade show and conference, Chris Anderson, author of The Long Tail and editor-in-chief of Wired magazine, chats about how retailers can capitalize on marketing less popular products and increase sales by optimizing for niche searches plus discuss his career path from physicist to economist (and even banter about free beer) with DaveO and Jason Billingsley.

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[photo of Chris Anderson at
eTail West by DaveO]