It’s a shame that CompUSA will not be with us much longer, because it gives us a great example of the potential for RSS feeds for ecommerce sites. Check it out while you can: http://www.compusa.com/help/rss_feeds.asp

This is a close-up:

This is how a sample feed appears in my Google Reader:

Online retailers that use RSS syndication for product content are few and far between, the ones that do usually are electronics and computer related (more tech savvy audience, I assume). It’s likely that the general public still doesn’t understand what RSS is or how it can help them, so CompUSA provides a nice little introduction to what RSS is with links to resources and popular RSS readers.

Continue Reading:
How Online Retailers Can Benefit From RSS Marketing »

Not long ago we posted a list of ecommerce blogs from 2006’s Internet Retailer Top 500 List, with many blogs only days old! Well it’s been a few months and we thought you might be interested in how many RSS subscribers (readers who sign up to read each post through a blog reading service like Google Reader, Bloglines or Netvibes). Because Google and Bloglines allow you to check out how many subscribers you have through their readers, I was curious to see what kind of following the ecommerce blogs have, and have reported my findings below.

If you’re wondering how you can check out your own Google Reader and Bloglines stats, I’ve got a tutorial for you as well. Of course, you can always sign up for a Feedburner account (recommended) and get more information on which services your subscribers are using, but make sure you read “Stay Master of Your Feed Domain” first.

Top Etailer Blog Subscriber Leaderboard

Continue Reading:
Which Etail Blogs Have The Most Subscribers? »

Wanna spice up your blog marketing? Bloggers can use this list to gain some relevant backlinks to help SEO and boost your exposure through RSS feed promotion. Or if you’re an ecommerce marketer, check out these sites to find bloggers in your niche.

51 Free Blog Directories That Pass Link Juice

My favorites are in Bold…

Continue Reading:
153 Places to Market Your Blog »

Lee Lefever over at Common Craft has blessed the ‘Net with the Paperworks Series, a collection of educational videos geared at anyone who wants to know the lowdown on how social bookmarking, RSS, Wikis and social networking works.


Social Bookmarking In Plain English

Continue Reading:
Social Media in Plain English »

Delivering personalized, opt-in, granular product info rather than spewing ads at a mass market is the topic as Paul Rosenblum of Mybuys.com visits with DaveO and Jason Billingsley who also talk about RSS feedreader adoption and Web 2.0 social shopping trends while at Etail West.

MP3 File

[photo of Paul Rosenblum by DaveO at Etail West]