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We just wrapped up our webinar on merchandising (cross-selling and up-selling) with Mike Svatek of Baynote.
This was an incredible session and I’m sure you’ll get a lot out of catching the Webinar replay which will be posted within the next few days. The replay will walk you through all of the screenshots used in the presentation - I’ll only be using select screenshots for this recap.
Mike chose the king of cross-selling Amazon to illustrate the concepts in the webinar, sharing an impressive statistic:
35% of Amazon Sales come from cross-sells & recommendations
Venturebeat (Dec 06)
How does Amazon do this?
Merchandising Based on Intent
First-Time Visitors - Pre-Intent
If Amazon has no information on you (your first visit, you are not logged in or your cache and cookies are cleared) you’ll see default merchandising (pre-intent) within a number of merchandising zones, what Mike refers to as a shotgun approach:
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