Recently Elastic Path made some new friends - specifically with a few software makers building applications which integrate with Elastic Path ecommerce platform.
Retailers constantly seek ways to increase their piece of pie while not dedicating excessive cashflow to re-invent a ground-up program. As such, smart companies are adding valuable, retail-specific functionality with innovative and noteworthy add-ons. By working together Elastic Path-powered retailers add some big hammers to their toolbox.
Beyond the companies on either side of the arrangement, the consumers are the winners because the shopping experience is more pleasant and more efficient - which equals more sales conversions which leads to happy stakeholders and longer vacations, early retirement and so on …
Here are a few blossoming friendships:
Celebros - Celebros’ Qwiser tool adds increased “smart” retail functionality with retail specific search and personalization navigation tools. The intuitive software is designed to increase sales by strengthening customer loyalty by providing a more accurate (thus pleasant) shopping environment in which the navigation adjusts to the shopper rather than vice versa. Read the press release (.pdf), and visit Celebros’ site.
Scene 7 - Dynamic imaging is Scene 7’s core competency as they provide a means to re-size, zoom in, annotate and color swap images from one master image file. This saves massive time for web monkeys and saves tons of money by minimizing photo shoots and re-shoots. Marketing/branding type folks are happy because images are consistent across the board - from web site to print catalog to advertising to internal documents. Plus, the tools are fun to use for shoppers - think Flickr-like functionality for business. Check out Scene 7’s demos to see the power.
SiteBrand - Personalization is the key for Sitebrand’s strategy of turning visitors into customers by utilizing A/B visitor testing, advanced analytics and web page optimization blueprints to more efficiently capture eyeballs from landing page through to checkout. Sitebrand boasts a noteworthy client list (including a personal favorite Sierra Trading Post) and a healthy assortment of informative retail resources to educate yourself on cutting-edge retail techniques.
All these applications integrate with splendid ease with Elastic Path (remember that Elastic Path *is* flexible) and each application can instantly help retailers sleep better by better serving customer, reducing cart abandonment and increasing sales.
No wonder we all want to be friends ;-).