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Currently browsing posts related to: Social Media Marketing

Bloggers Digest - 11/30/07

Posted November 30, 2007 * Comments(3)

Link Digest IconToday kicks off a weekly tradition (though definitely not original) here at Get Elastic. Every Friday I will be posting a Blogger’s Digest that recognizes outstanding content from around the web of interest to ecommerce marketers, managers, bloggers and SEO-types to give you some rainy day reading for the weekend (especially if you’re in Vancouver/Seattle).

Ecommerce News

Search Engine Optimization

  • Aaron and Giovanna Wall put together a nice little SEO Guide for Bloggers including keyword research, analytics and marketing, w00t!

    SEO for a blog is different than SEO for most other websites, largely because of the social elements baked into blogging technology. SEO for blogs is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention.

  • Google’s Spam Terminator Matt Cutts resurrects his video blogging with a thorough explanation on how the search engine snippet works.

    Via Google Webmaster Central Blog, but you can find a bunch more archived at SEOBook.

  • Creditorweb offers a hack for PPC advertisers who want to make a little money back exploiting credit card loopholes.

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    Bloggers Digest - 11/30/07 »

    • Social Media in Plain English

    Posted October 16, 2007 * Comments(4)

    Lee Lefever over at Common Craft has blessed the ‘Net with the Paperworks Series, a collection of educational videos geared at anyone who wants to know the lowdown on how social bookmarking, RSS, Wikis and social networking works.


    Social Bookmarking In Plain English

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    Social Media in Plain English »

    Small Etailer Packs Big Usability Features

    Posted September 4, 2007 * Comments(6)

    I love it when the “little guy” does something that I haven’t even seen on some of the larger sites I cite as examples here on the Get Elastic Ecommerce Blog. I recently bought a few items from C28, a Christian-lifestyle-clothing shop in California and noticed they were doing a couple of cool things I’d never seen before.

    Even when scoping out sites for personal purchases, my usability consultant’s hat is always on. (It’s like those people who take film studies and can never watch a movie the same.) So I was really impressed by this virtual unknown offering features like “Email Me if My Size is Re-stocked” and “Email Me Before This Item Sells Out.” I even went to the search engine to see if I could find another site with this features (after trying a variety of word combinations) and so far haven’t found any. If you’ve seen another store doing something similar, please comment.

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    Small Etailer Packs Big Usability Features »

    Blogging for Business at Internet Retailer - Get Elastic #42

    Posted June 26, 2007 * Comments(1)

    As Internet Retailer winds down (you can hear packing tape in action in the background), Dave enjoys a candid and humorous chat with Ted Demopolous, author of Blogging for Business and other books (including What No One Ever Tells You About Blogging and Podcasting).

    They discuss the power of blog comments, sock puppet blogs, being a dull person and how blogs shorten sales cycles with plenty of examples and anecdotes including how to buy a hammock.

    MP3 File

    Ted Demopoulos speaks about Blogging for Business at Internet Retailer

    Ted Demopoulos and Dave O chat at Internet Retailer

    Democratizing and Socializing Press Releases - Get Elastic #39 - Repost

    Posted June 22, 2007 * Comments(2)

    [Reposted with updated audio] At Book Expo of America in NYC, Dave O checks in with Joe Beaulaurier of PR Web to discuss when - and how - to send a press release and discuss the useful social networking features built-in to to PRWeb’s distribution system to encourage conversation and increase distribution of media releases.

    Subscribe to Elastic Path’s Press Releases via PR Web RSS.

    MP3 File

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