In case you missed it on TechCrunch the other day, Google is now showing search boxes within SERPs (Search Engine Results Pages) for some of the larger online retailers like Amazon, Zappos and Office Max.

The boxes only appear for certain keywords, for example “amazon” and “shop amazon” but not “amazon books.” Zappos shows up for “zappos shoes” but not “zappos shopping.” For other sites, adding “shop” or “shopping” to the site name won’t trigger a search box at all.

OfficeMax should be pleased that this works for them but not for Staples and Office Depot, at least it makes them seem a bit more important? I noticed that Target and Walmart get a search box, but not Sears. NewEgg, Radio Shack and BestBuy get one, but not Circuit City. Ebay and Overstock also are left out, which is a bit of a head-scratcher.

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